Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Position Summary

This role is based in our New York City office, and requires a commitment of 2  days a week on‐site.

The Senior Analyst, Marketing Operations (Hybrid) is at the center of operational and project management workstreams in the NYC-based "Behavior Change Pods" agile marketing organization.

As the Senior Analyst Marketing Operations (Hybrid) you  will own and execute marketing operations for a portfolio of "Next Best Actions" campaigns that help over 20 million Aetna members get healthier, reduce medical cost, and raise member satisfaction. Using advanced analytics, cutting-edge marketing tools and agile methodology you’ll gain experience sending health prompts to members, guiding them to manage their health and navigate a complex care system in a friendly way. This is more than just a marketing job! Come onboard and help us improve population health for our members through behavioral change.

Responsibilities include, but not limited to:

Manage the “operational backbone” of a cross-functional, multi-disciplinary team delivering educational campaigns to Aetna members (disciplines include data science, data engineering, creative, marketing technology, and more)Manage trafficking of marketing campaigns within Aetna content approvals ecosystem – support necessary legal and regulatory reviews by packaging and submitting materials; prepare responses to reviewer feedback; manage version control and troubleshoot any conflicting feedback to ensure timely and compliant delivery of approved campaign assets.Lead cross-functional Campaign Team implementation meetings; create timelines and track status toward campaign launch, negotiating blockers as they arise.Review and approve highly customized test and final proofs across multiple formats and media, utilizing a variety of campaign materials, including content grids, test briefs, checklists, prior approval forms or other job aids. Escalate inaccuracies, inconsistencies, or errors to Campaign Team; ensure that revisions have been applied when feedback is provided.Coordinate between external partners, internal teams and reviewers on timelines, budgets, and requirements and manage vendor interactions as neededConduct ongoing monitoring for active campaigns, maintaining deliverability reports and escalating to leadership as neededManage Pod finances and other reporting/dashboardsSupport general project management and co-develop key artifacts and processes internally to ensure the Pod is a “well-oiled machine”Synthesize learnings from "test & learn" marketing experiments on a regular basisSTRETCH ROLE (after 6+ months, with high performance on primary tasks): Own development of some 'behavior change' campaigns end-to-end – building on operational leadership to own strategy and facilitate creative development through execution deployment

Required Qualifications

2+ years of experience in a marketing operations role in a large corporation (ideally working with some combination of email, direct mail, SMS, IVR/phone, paid media, web)2+ years of project management OR 2+ years of marketing strategy/operations experience OR 1-2 years of consulting experience

Preferred Qualifications

Degree or coursework in MarketingProfessional experience with Microsoft PowerPoint (building deliverables / communication materials) and Excel (basic manipulation, pivots, reporting, etc.) strongly preferredFamiliarity with project workflow management tools e.g. Workfront, Smartsheets, etc. is a plusExperience acclimating quickly (e.g.: become knowledgeable about new campaigns, understand roles and responsibilities within each team), work autonomously and be comfortable with ambiguity is keyExperience working in an Agile methodology and/or rapid test and learn
environment (either directly with marketing campaigns or in a product development environment)Experience in the healthcare industry

Education

Bachelor's Degree or equivalent work experience

Pay Range

The typical pay range for this role is:

$50,188.00 - $122,400.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities.  The Company offers a full range of medical, dental, and vision benefits.  Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees.  The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners.  As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.  
 
For more detailed information on available benefits, please visit Benefits | CVS Health

We anticipate the application window for this opening will close on: 01/23/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.