**Description** **You Lead the Way. We’ve Got Your Back.** With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally. At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and let's lead the way together. The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. Within USCM, the U.S. Customer Loyalty Marketing team grows share of Card Member hearts, minds, and wallets by activating, engaging, and recognizing our customers through innovative, customer-centric marketing that makes membership matter. The marketing the Loyalty team delivers, educates, and excites our Card Members about their products, benefits, services, and experiences, delivering against share-driving goals for US Consumer on behalf of the Blue Box. **How will you make an impact in this role?** The **Senior Analyst- Marketing, Post Approval & Card Activation Experiences** role will lead marketing strategies to deliver impactful onboarding experiences in digital channels. They will lead multiple onboarding efforts across Web and Mobile App generating spend/lend habits from Day 1 -- this includes supporting card members through key account set up steps & successful card activation, while ensuring smooth management of the channel. They will also lead the strategic vision for our Instant Card Number customer journeys, fostering profitable spend behaviors and digital habits immediately after customers are approved for a card. The Senior Analyst should have a passion for best-in-class customer experiences & digital marketing, have deep project management experience, and is skilled in creating connections with key partners including Product & Design, Legal/Compliance, Product Management, Marketing Center of Excellences & the larger US Consumer Marketing organization. **Job Responsibilities:** + Leads day to-day channel management for: 1) Card Activation and Account Registration 2) Instant Card Number + Lead customizable onboarding initiatives across Web & Mobile App to drive card and membership activation + Partner with cross-functional teams to develop and implement marketing solutions and capabilities for new and existing customers. + Lead daily / weekly meetings with core partners to ensure smooth delivery of campaigns + Collaborate with key tech and product teams to share standard processes, brainstorm new opportunities, and create joint ventures. + Analyze and track performance of onboarding experience and report out + Seek external inspiration to continuously drive innovation across the onboarding & activation space to deliver outstanding customer experiences **Minimum Qualifications** + 2 years of professional marketing experience + Outstanding project management skills with ability to prioritize multiple initiatives + Adaptable and able to understand and navigate through a broad range of business issues + Ability to influence, present and collaborate across teams, leaders, and business units + Proactive self‐starter who can remain fluid with evolving product needs. + Strong relationship builder who enjoys collaboration with cross‐functional partners. + Excellent verbal, written, and presentation skills with attention to detail and ability to relay messaging through data and insights. + Looks forward to joining a fun, highly dynamic team, committed to developing talent and leadership. **Preferred Qualifications** + Bachelor’s degree + Experience with digital channels is highly preferred + Self‐starter who thrives in a dynamic, white-space environment + A passion for creating engaging customer experiences to support our customers **Qualifications** Salary Range: $55,000.00 to $105,000.00 annually bonus benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors. Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions. We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include: + Competitive base salaries + Bonus incentives + 6% Company Match on retirement savings plan + Free financial coaching and financial well-being support + Comprehensive medical, dental, vision, life insurance, and disability benefits + Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need + 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy + Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) + Free and confidential counseling support through our Healthy Minds program + Career development and training opportunities For a full list of Team Amex benefits, visit our Colleague Benefits Site . American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement. If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters. **Job:** Marketing **Primary Location:** US-New York-New York **Schedule** Full-time **Req ID:** 25003473