**General information** **Ref #** 19107 **Remote?** No **Ally and Your Career** * Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too? **The Opportunity** Ally is seeking a Senior Analyst, Marketing Advanced Business Analytics to join the Growth Marketing Insights team. Reporting to the Marketing Analytics Director, this role will focus on quantifying the full impact of Ally's marketing efforts. This position involves understanding the complete path to conversion, identifying appropriate measurement of each stage, building a comprehensive KPI framework, and advancing attribution analysis to influence strategic marketing decisions across all business lines. In office role with hybrid schedule. Ally work location Charlotte NC At this time, Ally will not sponsor a new applicant for employment authorization for this position. **The Work Itself** * Perform hands-on data analysis to identify key insights and trends, continuously asking "How can we improve performance?" and working with cross-functional teams to advise on measurement (LOB Leads, Digital Marketing, CRM, Market Research, Content & Strategy teams) * Develop subject matter expertise in all sources of marketing measurement data: digital channels, organic social trends, awareness trends, site activity, etc. * Collaborate closely with channel leads and campaign owners to understand objectives and measurement plans * Leverage data science techniques and advanced quantitative methods (statistical modeling, machine learning, etc.) to generate actionable insights * Contribute to the development of KPIs to increase the effectiveness and efficiency of Ally marketing spend across all channels * Work closely with various data owners across business lines to create a fluid ecosystem of business and marketing metrics * Develop measurement approaches for online and offline channels, seeking appropriate sources and linkages * Prepare and present reports showing marketing performance and trends over time, across all channels to a range of audiences * Use advanced coding to create predictive statistical and analytical models from the ground up **The Skills You Bring** * 3+ years experience in data science or advanced analytics required * Proficiency in SQL required, as well as advanced programming languages such as Python, R, SAS * Proficiency in reporting & BI, statistics, quantitative analysis required * Experience with marketing metrics or measurement preferred but not required * Clear understanding of conversion funnel metrics, analytics and levers for marketing success * Bachelors degree in Analytics/Statistics, Marketing or other related field preferred * Experience in marketing analytics at a marketing agency or client-side marketing team preferred but not required * Strong analytical ability * Proven ability to solve problems with data and improve business outcomes * Comfortable managing through ambiguity * Experience working across multiple teams to get the job done * Excellent verbal and written communications skills * Ability to work collaboratively with all levels of an organization * Project and team management * Self-starter with inquisitive nature * Creative problem solver **How We'll Have Your Back** * Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally’s total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including: * Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting. * Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs. * Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially. * Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts. * Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs. Who We Are: Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com. Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law. Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally. We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation. **_Base Pay Range:_** An individual's position in the range is determined by the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer. **Emerging:** 85000 **Experienced:** 117500 **Expert:** 150000 Incentive Compensation: This position is eligible to participate in our annual incentive plan