Senior Associate, Advertising Operations
Publicis Groupe
**Company description**
At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.
Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.
As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.
How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.
**Curious** - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.
**Open** - We value diverse perspectives and new ways of working.
**Driven** - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.
If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.
Let's shape the future together.
**Overview**
Ad Operations continues to grow because we are experts in the art of trafficking digital ad campaigns, skilled at fighting ad fraud, and platform connectors. We are looking for individuals who love tech, are intellectually curious, can work well with others and on their own, and prefer proactive over reactive.
**Responsibilities**
**Role Objectives:**
· Support the media and creative teams to activate digital campaigns (display, video, social, mobile, gaming and programmatic)
· Execute the trafficking process, including connecting placements to creatives, setting up consistent configurations, and collecting clean data. Support the team in more complex aspects of trafficking, including Floodlight tags, DMP integrations, network upgrades, and more
· Collaborate with the media team on ways to work faster and smarter.
· Collaborate with Managers on process to prevent errors, to ensure consistency, to create a bomb-proof QA checklist
· Collaborate with vendors on behalf of creative agencies when troubleshooting is required
· Become a Subject Matter Expert on any number of technologies; keep yourself and the team up to date on the ever-evolving media landscape through regular research and contributing to POVs
· You may work across multiple clients, in which case we want you to share the best practices of each with the rest of the group in order to improve our output and standardize our work
**Qualifications**
· Bachelor’s degree or higher in technology, marketing, computer engineering, web development, mathematics, or equivalent
· Minimum of 1-2 years of experience in digital media (agency or publisher side)
· A passion and/or skill for training and development, as the role involves both doing your work and supporting others on the team in their pursuit of excellence
· Experience with digital platforms –knows the ins-and-outs of second-and third-party vendors, ad servers of all stripes (display, video, social, mobile), Tag Management Systems (GTM, Adobe, Signal, etc.), and/or VVF vendors (viewability, verification, and fraud prevention)
· Publicis clients are primarily Google CM360, Flashtalking, and Innovid users, so please tell us about your ad server experience especially in self service capacity. Also don’t be shy about your expertise with floodlights, rich media, etc.
· Knowledge/experience with Google Marketing Platform
· Skills in QA’ing ad tags and conversion tags in a browser environment or tag diagnostic tool are pretty key
· Proficient in Microsoft Office suite, particularly PowerPoint and Excel (it’s all about filtering and pivoting)
**Additional information**
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $54,910 - $75,915 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02/17/2025.
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