Team and Role Introduction:
LazLive Team is responsible for growing Lazada Livestream activities & sales performance, via building, operating, monitoring & implementing LazLive operations & initiatives

***Responsibilities:

-Develop and lead livestream initiatives, ensuring alignment with commercial sales goals
- Collaborate with Marketing, Commercial, Traffic, and Operations teams to increase livestream visibility and drive traffic to key sessions and livestream channel
- Oversee seamless operation of key livestream sessions with planning and coordination to optimize performance and deliver successful outcomes
- Manage the budget for livestream activities, ensuring efficient allocation of resources
- Monitor and analyze key performance metrics including viewership, engagement, conversion rates, and sales generated from livestreams and continuously optimize the efficiency
- Partner with tech and product teams to continually optimize livestreaming technology, enhancing the user experience and ensuring audience engagement
- Identify trends and opportunities in livestreaming to maintain a competitive edge
- Stay up-to-date with emerging technologies and best practices to enhance the livestream activities