About the Role: Grade Level (for internal use): 10 The Impact: As S&P Global Ratings’ Marketing Manager, you will be responsible for developing and delivering marketing strategies, tactical goals, and metrics to support our business’ growth strategy and strategic Marketing objectives. You will partner with sales, relationship management, product, market outreach, and analytical teams to understand business objectives, create and deliver marketing plans that leverage the full suite of marketing channels to achieve business objective. The ideal candidate will have 3-5 years of B2B marketing experience or a related field, and experience in financial services/capital markets is preferred. The candidate must demonstrate the ability to conduct and analyze marketing analytics; craft clear, compelling messaging for complex products aimed at a sophisticated client base; and create/deliver cross-channel campaigns and engagement tactics that drive customer acquisition and retention. Responsibilities: · Function as a strategic partner to sales, relationship management, product, market outreach, analytical teams to develop annual marketing plans and produce marketing collateral and campaign assets aligned to the business’ growth strategy. · Maintain a consistent understanding of S&P Global Ratings’ product suites and the competitive landscape to create persona-based marketing campaigns, to engage with and influence capital market participants: investors, corporate issuers, intermediaries and more. · Work with Database and Metrics lead to create, maintain, and conduct analytics reporting across platforms and extract key insights for future campaign development and go-to-market strategies. · Analyze customer insights, capital market trends and analysis, and marketing best practices to build successful strategies, increase conversions, and generate qualified leads. · Plan and deliver the execution of marketing programs from start to finish, leveraging internal support and driving collaboration. Leverage thought leadership content to generate awareness and demand for S&P Global Ratings products. · Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels. · Communicate ideas, marketing programs, strategies, and final deliverables to internal stakeholders. · Seek new ways and marketing tactics to improve key marketing metrics such as campaign response rates, quality of leads, thought leadership awareness, new product/service launch and adoption, and brand awareness building. · Keep on the forefront of an evolving capital markets environment. · Support other marketing campaigns/activities as needed. Compensation/Benefits Information: (This section is only applicable to US candidates) S&P Global states that the anticipated base salary range for this position is $70,817 to $144,796. Final base salary for this role will be based on the individual’s geographic location, as well as experience level, skill set, training, licenses and certifications. Qualifications · Bachelor's degree or equivalent practical experience. · 3-5 years in a marketing or communications role or similar experience with B2B financial services or capital markets experience. · Excellent leadership and communication skills, with the ability to build collaborative partnerships with cross-functional teams. · Familiarity with marketing automation and CRM tools. (Pardot preferred but not necessary.) · Demonstrated ability to utilize market research and data to drive actionable insights to inform marketing strategy and improve the customer experience. · Experience with digital and offline media. Experience developing initiatives that move the needle on key perception metrics. · Strong ability to manage ambiguity, and work on multiple projects simultaneously in a fast-paced dynamic environment. · Strong problem-solving ability, including metrics-driven thinking. · Excellent organizational, time management and project management skills. Right to Work Requirements: This role is limited to persons with indefinite right to work in the United States. About S&P Global Ratings At S&P Global Ratings, our analyst-driven credit ratings, research, and sustainable finance opinions provide critical insights that are essential to translating complexity into clarity so market participants can uncover opportunities and make decisions with conviction. By bringing transparency to the market through high-quality independent opinions on creditworthiness, we enable growth across a wide variety of organizations, including businesses, governments, and institutions. S&P Global Ratings is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world’s leading organizations navigate the economic landscape so they can plan for tomorrow, today. For more information, visit www.spglobal.com/ratings What’s In It For You? Our Purpose: Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology–the right combination can unlock possibility and change the world. Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress. Our People: We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all. From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference. Our Values: Integrity, Discovery, Partnership At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals. Benefits: We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global. Our benefits include: Health & Wellness: Health care coverage designed for the mind and body. Flexible Downtime: Generous time off helps keep you energized for your time on. Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills. Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs. Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families. Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference. For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries Diversity, Equity, and Inclusion at S&P Global: At S&P Global, we believe diversity fuels creative insights, equity unlocks opportunity, and inclusion drives growth and innovation – Powering Global Markets. Our commitment centers on our global workforce, ensuring that our people are empowered to bring their whole selves to work. It doesn’t stop there, we strive to better reflect and serve the communities in which we live and work, and advocate for greater opportunity for all. S&P Global has a Securities Disclosure and Trading Policy (“the Policy”) that seeks to mitigate conflicts of interest by monitoring and placing restrictions on personal securities holding and trading. The Policy is designed to promote compliance with global regulations. In some Divisions, pursuant to the Policy’s requirements, candidates at S&P Global may be asked to disclose securities holdings. Some roles may include a trading prohibition and remediation of positions when there is an effective or potential conflict of interest. Employment at S&P Global is contingent upon compliance with the Policy. ----------------------------------------------------------- Equal Opportunity Employer S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment. If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.  US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law. Pay Transparency Nondiscrimination Provision - https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf ----------------------------------------------------------- 20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning) Job ID: 311215 Posted On: 2025-01-27 Location: New York, New York, United States