Team and Role Introduction:
Lazada Vouchers and User Incentive Team is a team of digital experts and marketers who are passionate about their work. This team leads voucher operations across the SEA market to provide strategy and governance based on user segments, competitive benchmarking, E2E user experience and budget efficiency to push incremental value to the platform while maximising returns on cost. We are looking for talents to join our voucher and user incentives team in Lazada.

Responsibilities:

- Strategy
Develop steering and budget allocation framework on product discounted vouchers (PDV) such as platform-wide/category/campaign, co-funding PDVs on multi-dimension and dynamic objectives to drive incremental performance
- Design
Work with Regional and Philippines Country stakeholders to come up with voucher and mechanics plans on both campaign basis and BAU basis; liaise with partner product domains to strengthen user and buyer growth and ensure coherent operational plan with cross-functional stakeholders on vouchers creation and onsite set-up
- Optimize
Develop process and cadence to monitor voucher and mechanics performance to maximize impact based on given budget. Provide guidance on budget tracking and steer decision-making
- Analysis
Lead the venture-wide analysis framework on PDV performance analysis and insights to continually refine spend strategy/budget allocation as well as identify key learnings and share best practices with the wider teams. Familiar with experimenting methodologies such as AB-testing
- Collaborate
With all functions working closely with multiple teams locally and regionally to develop structure and fundamental governance/ SOPs and dashboard for clear visibilities across countries
- Engage
With senior stakeholders with the ability to have a direct impact on the company’s performance