ABOUT THE ROLE AND OUR TEAM: 
As The Knot’s Associate Social Media Content Creator, you will drive the creative content that engages and delights our social community. With proven experience growing the results of a comparable or larger Instagram brand, a passion for storytelling, and a collaborative approach, you’ll elevate our social channels to new heights. Reporting to the Manager, Social Media, you’ll play a key role in bringing the brand and social strategy to life with user-first content.

RESPONSIBILITIES:

Ideation: Develop original, social-first content ideas aligned with The Knot’s brand and strategy. Pitch and conceptualize ideas as needed. Content Planning & Briefing: Manage additional content contributors (e.g., editors, vendors, employees) to supplement the organic social content plan. Create detailed briefs, provide feedback, and edit content. Content Creation: Shoot, direct, and edit high-quality video and photo content optimized for Instagram, TikTok, and other platforms. Apply evolving content capture and editing techniques to produce engaging, attention-grabbing material. Copywriting: Write compelling, on-brand captions, scripts, and other copy. Production: Plan, manage, and execute social-first content capture for brand shoots, The Knot Magazine shoots, influencer trips, and campaigns. Asset Management: Organize and maintain content assets to ensure accessibility and quality control for future cross-channel use. Publishing: Schedule or publish content and add relevant tags in The Knot’s social media management system. Social Style Guide: edit and maintain social style guide in partnership with Brand Creative team

SUCCESSFUL CANDIDATES HAVE:

2+ years in a creative or content-focused role, ideally with a leading agency or brand. Expertise in Instagram, TikTok, and platform-specific content strategies. Mastery of phone content capturing and native or desktop editing. Proficiency with Adobe Creative Suite, Canva, and video editing tools. Experience using social data and insights to guide content decisions. Exceptional communication skills, with the ability to take feedback and iterate quickly. Familiarity with Asana or other project management tools. Online portfolio showcasing relevant work. Bonus: Skills in After Effects or animation, visual/video styling, or experience with the wedding industry. Creative Edge: Original, conceptual thinker with endless well of inspired ideas  Content Expertise: Track record of producing successful content for high-performing social brand(s). Social Media Acumen: Strong understanding of social platforms, pop culture trends, and content best practices for each platform. Proactivity: A self-starter eager to drive the success of organic social channels. Growth Mindset: Open to new ideas, feedback, and opportunities for learning and development. Creator as Talent: Comfortable both behind and in front of the camera. Strategic Thinking: Ability to align creative ideas with business goals and performance insights for meaningful success.