Senior Associate/Manager, MCN-(Livestream)
lazada
Team and Role Introduction:
LazLive is Lazada's Livestream commerce platform blending entertainment and shopping. LazLive enables sellers and content creators to connect and engage with buyers real-time. Through LazLive, buyers discover products and check out directly in livestreaming.We're seeking an accomplished MCN Operations Senior Associate / Manager to join our team. In this role, you'll participate in the development and execution of our MCN strategy, ensuring alignment with overarching business objectives. Your expertise will be crucial in the signing, management, and performance of key MCN partners and operations with our platform. Collaborating closely with local and regional stakeholders, you'll lead multifaceted projects that enhance our market presence and effectiveness of Livestream.
Responsibilities:
- Responsible for the introduction, signing and management of e-commerce MCN;
- Responsible for the operation of the MCN sector, familiar with the platform operation rules, maintain a good cooperative relationship with MCNs, and negotiation of different packages and mechanics, aligning with finance and buyer teams
- Familiar with the domestic e-commerce ecosystem, working closely with the creator operation to achieve the new goals of the project team;
- Familiar with the current situation and gameplay of domestic MCNs - have close ties with sellers, finding suitable opportunities in the market, owning gamification and benchmarking, implementing new strategies successfully
- Understanding of business development, ecommerce marketing and cross-industry cooperation, with insights on the practical monetization modes for MCN to define platform strategy
- Timely and accurate researching and analyzing of competitors' operating dynamics to proposing corresponding mechanics based on our market positioning
LazLive is Lazada's Livestream commerce platform blending entertainment and shopping. LazLive enables sellers and content creators to connect and engage with buyers real-time. Through LazLive, buyers discover products and check out directly in livestreaming.We're seeking an accomplished MCN Operations Senior Associate / Manager to join our team. In this role, you'll participate in the development and execution of our MCN strategy, ensuring alignment with overarching business objectives. Your expertise will be crucial in the signing, management, and performance of key MCN partners and operations with our platform. Collaborating closely with local and regional stakeholders, you'll lead multifaceted projects that enhance our market presence and effectiveness of Livestream.
Responsibilities:
- Responsible for the introduction, signing and management of e-commerce MCN;
- Responsible for the operation of the MCN sector, familiar with the platform operation rules, maintain a good cooperative relationship with MCNs, and negotiation of different packages and mechanics, aligning with finance and buyer teams
- Familiar with the domestic e-commerce ecosystem, working closely with the creator operation to achieve the new goals of the project team;
- Familiar with the current situation and gameplay of domestic MCNs - have close ties with sellers, finding suitable opportunities in the market, owning gamification and benchmarking, implementing new strategies successfully
- Understanding of business development, ecommerce marketing and cross-industry cooperation, with insights on the practical monetization modes for MCN to define platform strategy
- Timely and accurate researching and analyzing of competitors' operating dynamics to proposing corresponding mechanics based on our market positioning
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