Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

Due to a growing team, we are excited to be recruiting for a senior marketing position in the Migraine marketing team. The successful candidate will join an energetic, ambitious and agile team and work within a supportive environment which also offers opportunity for personal skills and career development.

The Senior Brand Manager role will be based in our offices in Maidenhead and will lead on strategic planning and the active management of disciplined execution for the brand in collaboration with the wider cross functional brand team.

No direct line management accountability, however, the successful individual will play a critical leadership role not only as part of the marketing team, but as a critical part of the Migraine leadership group. This individual will be expected to role model the AbbVie ‘Ways We Work’ at the highest level to ensure success.

Strategic planning

Lead on strategic planning for all Migraine indications (Aquipta and BOTOX CM), ensuring high quality, data & insight driven decisions are made to maximise the benefit for migraine patients.This may include launch planning for future indications as well as maximising the success of existing indications.

Excellence in Execution

Accountability, working closely with the Brand Lead, to ensure the strategic plan is executed to ensure the highest possible level of positive impact.Definition of clear measures and goals for successOngoing performance management against those goalsThis includes execution of success-critical marketing campaigns as part of the marketing team.

Stakeholder management

As part of a highly cross functional organisation, ensure relationships are fostered both internally and externally to deliver alignment and support for key initiatives.This includes local, regional, global and external stakeholders (healthcare professionals, pharma service providers etc).

OmniChannel Transformation

Accelerate AbbVie’s journey towards omnichannel excellence to deliver the highest quality customer engagement within the industryThis includes support evolving ways of working across the UK affiliateSupport on the planning and execution of customer journeys, ensuring optimal impact and agility in optimising performance of campaigns

Maximising impact whilst ensuring the highest standards

Support the ongoing culture of compliance to the ABPI code and internal ways of working, whilst leveraging knowledge and experience of working with such frameworks to maximise the customer experience and impact of campaigns.
Qualifications

Capabilities

Ability to co-ordinate and deliver strong brand planningStrong commercial acumenConsistent curiosity to ensure a strong understanding of complex business environmentAbility to deliver simplicity from complexityAbility to monitor results and develop contingenciesSetting/implementing vision and directionStrong communication of ideas and concepts to ensure ‘selling’ to brandTranslate strategy into tactics plans and then deliver on theseAbility to challenge current thinking in the interests of raising the barAbility to work in a matrix environment and achieve results within a brand teamCan influence others, including those over whom they have no direct authorityProfessional, accountable, and collaborative team playerRelevant experience relating to the above key responsibilitiesProven track record of success in marketing roles as well as experience in customer facing rolesExamples of success in omnichannel strategy development and execution, demonstrating both capability build and strong operational executionSignificant experience working with the ABPI codeExperience of being in a launch phase and managing multiple indications within complex market environments

Experience

Relevant experience relating to the above key responsibilitiesProven track record of success in marketing roles as well as experience in customer facing rolesExamples of success in omnichannel strategy development and execution, demonstrating both capability build and strong operational executionSignificant experience working with the ABPI codeExperience of being in a launch phase and managing multiple indications within complex market environments would be beneficial
Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

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