Shanghai, CHN
7 hours ago
Senior Brand Manager
**Who** **we** **are** **?** As a global healthcare leader and a Global Top Employer, we are as much a partner to patients facing health challenges as we are a partner to you on your career journey . We are focused on empowering our people to be agents of change , because the work we do will change health outcomes and empower patients’ lives. This is where you will have access to a broad track for all-round development as well as the platform to work as one team across one of the broadest healthcare and well-being portfolios globally . **Why** **start** **your** **career** **path** **in** **Sanofi** **?** • Develop, optimise and implement brand strategy/tactic of Dupixent Derm. expansion and MDT market • Collaborate with other BU team to ensure the successful co-promotion in broad market **What** **you** **can** **contribute** **?** Integrating Customer Insights & Analytics • Interacts with all customer groups to make market observations and identify potential insights cross broad range of healthcare solutions/disease areas • Identifies key market access and customer needs issues • Give the best sales forecast based on market facts and customer insights strategies/tactics for customers. Brand and Portfolio Strategy • Leading Dupixent marketing plans for all dermatology markets, including SP/BP/OP • Prioritizes appropriate targeting, positioning and messaging across all customer segments KOL management and resource allocation • Develop strong working relationships with immunology experts and all additional Allergy specialists in assigned geography as well as biologic coordinators, office staff and other important health care personnel and key patient advocacy support groups as directed. • Maximize budget allocated to the geographic territory to support execution of strategies and tactics and generate/grow the business. Marketing Mix and Execution • Design and execute marketing events/projects through working with cross-function teams to ensure achievement of project KPI and KEI • Implement, monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve objectives • Keep abreast of latest promotional materials and training materials, and setup training for sales team • Ensures compliance with finance and budgeting practices, and manage budget within agreed limits **What** **you** **should** **have** **?** Education: • Minimum bachelor’s degree • Major in medical, pharmacy is desired, other majors such as biology, biological chemistry and marketing will also be considered Experience & knowledge: • At least 2-3 years experience in the pharmaceutical industry, or consulting firm with extensive health care experience • Experience in multinational company is must • Experience in new launch experience is desired Core competencies: • Good level of English language (spoken/written) • Proactive and independent attitude • Strong analytical skills and learning agility • Experience with building forecast models, valuations, PowerPoint presentations • Excellent project management skill • Good team working and cross-functional capability • Adaptability/Flexibility **Pursue** **_progress_** **, discover** **_extraordinary_** Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people. At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity. Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) ! Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions. With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo) As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live. All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)
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