Ocean Spray is hiring for a(n) Senior Brand Manager - Base Craisins®! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since. 

The Marketing Team at Ocean Spray is comprised of passionate marketers driven to build demand for the bold, refreshing power of the cranberry - resulting in vibrant, healthy lives for our consumers and farmer families. We are looking for an energetic, intellectually curious individual who can join our team of consumer-obsessed marketers to help drive sustainable growth across our Craisins® and Snacking portfolio. The position is located in Massachusetts, either in our Boston office (Seaport location) or at our corporate headquarters in Lakeville, MA.

Reporting to the Senior Director, USA Foods and Snacking, the Senior Brand Manager will be responsible for driving growth on Ocean Spray’s Craisins® and Snacking business. This position is responsible for brand-building and business–building initiatives while ensuring delivery of our annual financial targets to our Grower Owners. You’ll lead both short-term and long-term strategy, develop best-in-class consumer-centric marketing campaigns, all while having fun! Additionally, you will be responsible for coaching and developing an Associate Brand Manager direct report.

A Day in the Life...

Create and implement long-term growth strategies for key business or consumer segments, gathering alignment from stakeholders and leading cross functional teams in execution of these growth driversLead development and execution of annual marketing strategies and plans to deliver against USA Craisins® and Foods financial targets Lead and inspire teams of cross functional peers, across Sales, Insights & Analytics, Operations, R&D, and Finance on key projects to deliver brand and financial commitmentsPartner with Media, Brand Strategy, Integrated Marketing and Omni teams to develop consumer-insight led, best-in-class marketing campaigns to achieve business objectives and Marketing KPIs Leverage a deep understanding of consumer needs and insights, retailer sales and trends, and competitive activity to analyze performance drivers and implement actions to achieve business goals Lead and develop an ABM direct report, ensuring clear goals and providing regular and frequent feedback for ABM’s success 
 

What We Are Looking For:

Bachelor's degree in Business or Marketing is required. MBA preferred.Candidate must have 5+ years of work experience in CPG brand management, preferably with previous experience managing direct reportsStrong analytic skills. Ability to link strategies and objectives to develop a plan.Ability to navigate ambiguity and to coach teams to reach decisions amidst competing factors; Ability to problem solve leveraging cross functional supportSuperior presentation skills, both in ability to develop compelling stories and to effectively deliver those stories to audiences at all levels within the organizationExcellent interpersonal and communication skills, with a proven ability to influence without authority.Candidate should be a self-starter who has demonstrated personal and thought leadership capabilities in prior responsibilities. 

Education:

Bachelor's or University Degree (Required)Master's Degree (Preferred)

Work Experience:

At least 5 Years of Experience

Benefits:

Complete insurance package on Day-1 that includes a plethora of health and wellness programsHealth, Dental, and Vision insuranceHealth savings accountFlexible spending accountLife and accident insuranceEmployee assistance programTelehealth servicesFertility benefitsTransgender benefits1:1 health coaching and more401(k) with up to 6% Company matching; additional potential discretionary match at year-endShort-Term Incentive/Performance bonusesFlexible scheduling optionsVacation pay, up to three weeks of time (pro-rated for your first year of employment)Holiday pay for 12 holidaysCareer development and growth opportunitiesTuition/Education assistance programsAccess to LinkedIn LearningScholarship programs for children of employeesParental leaveBright Horizons Family Solutions – Back-up care, tutoring, etc.Adoption assistanceBereavement leaveUp to $300 fitness reimbursementUp to $300 massage reimbursementEmployee appreciation eventsEmployee discountsCharitable giving

Who We Are:

You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what’s better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.

Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values:

Grower Mindset – We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.Sustainable Results – Guided by purpose, we are focused on delivering results for our grower-owners.Integrity Above All – We are ethical, doing the right thing for our grower-owners, customers, consumers and each otherInclusive Teamwork – We build diverse and inclusive teams that strengthen our cooperative.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.