The Devices and Services Brand Studio is looking for a dynamic, multifaceted brand builder to join Amazon as a Senior Brand Strategist. A creative and incisive thinker, this individual will be responsible for crafting and driving alignment on the strategic elements of brand strategy, including brand positioning, brand architecture, creative strategy, and brand identity. This role will steward strategy through the creative processes – from product concept and UX considerations through marketing and engagement campaigns – collaborating across teams to build cohesive storytelling that positively shifts perceptions, influences desired customer behaviors, and grows our brands and businesses. You’ll have the opportunity to refine and shape established world-class brands, including Alexa, Echo, Kindle, Fire TV, as well as to define new brands, products, services, and initiatives. You will also be responsible for reimagining effective brand strategy processes and tools, leveraging AI.

The Senior Brand Strategist is a prophetic thinker who is deeply engaged with cultural and tech industry trends, and intersects their knowledge and high judgement with customer and business insights. They work closely with teammates and partners across Naming Strategy, Customer Insights, Brand Design, Creative Program Management, Marketing, Go-to-Market, Product Management, UX and Industrial Design, as well as with brand and business stakeholders in other parts of Amazon, and at times with external agencies. This individual thrives in complex and fast-paced environments and is gifted in arriving at true, distinctive, and compellingly strategies in the face of the most complicated and ambiguous business and customer challenges. The ability to craft an inspiring and well written narrative that influences teams at all levels is critical to success in this role, as is the ability to develop (in partnership with Creative) and deliver compelling presentations.



Key job responsibilities
• Researching and presenting cultural trends and insights in inventive ways that connect with all levels of the organization.
• Developing effective brand positioning and strategic frameworks for Devices and Services sub-brands.
• Socializing and activating brand strategies across the Devices and Services org and beyond, to influence customer experience, product roadmaps/prioritization, marketing activation's, content creation, etc.
• Authoring creative briefs that inspire and inform big ideas, from macro-level brand briefs to targeted/tactical briefs.
• Collaborating with creative and brand marketing teams to ensure strategic alignment of creative executions.
• Designing and leading workshops to dive deep on customer, category, cultural insights, and short- and long-term business goals with partners such as product makers, go-to-market leaders, researchers, and designers.
• Partnering with Insights and Brand Marketing teams to influence how we measure brand health, to design bespoke studies that inform future strategies (e.g., brand architecture), and to action research results into insights that drive innovation.
• Demonstrating strategic thought leadership by contributing to team communications and knowledge sharing mechanisms that disseminate brand outcomes and insights across the organization and broader Amazon brand community.
• Partnering with Brand Managers to develop and publish strategic brand guidance to the Amazon Design Portal, and to design and refine processes that capture and scale the team’s best practices.