Prime Video brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a home for buzzworthy original content, including The Boys, Reacher, Summer I Turned Pretty and Saltburn, we also serve as an entertainment destination to view live sports, watch other streamers, rent/purchase titles, and dive into our extensive library of content. Extending beyond the Prime Video platform, Amazon provides a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a uniquely positioned place to develop and grow professionally.

The Prime Video (PV) Global Brand Strategy & Creative team is hiring a Senior Brand Strategist that will be responsible for furthering the Prime Video brand strategy by developing guidelines and brand artifacts to ensure the Prime Video brand is expressed thoughtfully and consistently across marketing expression, product, and business decisions. The Senior Brand Strategist will work across a dynamic team of brand strategy, creative, and insights professionals, focused on understanding and building customers’ relationship with the Prime Video brand and service.

The ideal candidate is a brand professional with a proven track record of delivering highly impactful, data-driven brand recommendations in a fast-paced environment, and with a cross-functional group of senior leadership stakeholders. They thrive on staying current on brand best practices to understand how effective brand strategy can accelerate how customers engage with the business.

Key job responsibilities
- Manage core brand strategy projects that have global impact.
- Take a problem statement and work backwards from the optimal customer and business outcomes to determine the steps for an effective strategy.
- Write and deliver strategy documents, taking inputs from a diverse range of global stakeholders, and aligning to a cohesive and thoughtful recommendation.
- Partner with insights and measurement teams to develop testing strategies, measurement approaches, and KPIs to ensure the long-term sustainability and feasibility of the strategy.
- Develop and maintain an expertise around the Prime Video brand, brand strategy, pillars, positioning, and expression (verbal and visual) to be a subject matter expert on a rigorously high bar for the PV brand.
- Build relationships with a broad set of cross-functional business partners (including international teams) to understand their challenges and priorities, and build a point of view on what projects require scaling through global brand strategy.

About the team
The Prime Video Global Brand Strategy & Creative team develops the global approach to the Prime Video brand strategy, verbal and visual expression, and brand governance. The team works closely across Prime Video’s global teams, including Amazon MGM Studios, Sports, and Ads, and partners closely with Amazon’s cross-channel marketing team. As part of the broader Brand & Social Strategy organization, we deliver insights and execute strategies to drive the future of the PV brand.