PENNYMAC Pennymac (NYSE: PFSI) is a specialty financial services firm with a comprehensive mortgage platform and integrated business focused on the production and servicing of U.S. mortgage loans and the management of investments related to the U.S. mortgage market. At Pennymac, our people are the foundation of our success and at the heart of our dynamic work culture. Together, we work towards a unified goal of helping millions of Americans achieve aspirations of homeownership through the complete mortgage journey. Job Overview We are seeking a highly motivated and experienced Senior Analyst to join the Leadgen team at Pennymac. This role will be pivotal in optimizing our marketing campaigns, developing and refining multi-touch attribution models, and building sophisticated lead scoring models. You will work closely with marketing, sales, and technology teams to provide data-driven insights that drive business growth. A Typical Day + Develop and maintain multi-touch attribution models to understand the effectiveness of various marketing channels and campaigns + Build and refine lead scoring models to prioritize leads and improve conversion rates + Analyze marketing campaign performance, identify trends and opportunities, and provide actionable recommendations for optimization + Design and execute A/B tests to evaluate the effectiveness of different marketing strategies + Collaborate with marketing and sales teams to understand their data needs and provide them with relevant insights + Proactively identify and explore new data sources and analytical techniques to enhance marketing effectiveness + Present findings and recommendations to stakeholders in a clear and concise manner What You’ll Bring + Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Economics, Computer Science, or related field) + 7+ years of experience in data analysis, preferably in marketing analytics or a related field + Strong proficiency in SQL and/or Snowflake for data extraction and manipulation + Proficiency in R or Python for statistical modeling and data analysis. Experience with statistical packages is a plus + Proficiency in Excel, including data manipulation, analysis, and visualization + Experience with multi-touch attribution modeling and lead scoring methodologies + Strong understanding of marketing concepts and metrics + Experience in the mortgage lending industry is a plus + Strong analytical and problem-solving skills, with a keen attention to detail + Ability to work independently and as part of a team Why You Should Join As one of the top mortgage lenders in the country, Pennymac has helped over 4 million lifetime homeowners achieve and sustain their aspirations of home. Our vision is to be the most trusted partner for home. Together, 4,000 Pennymac team members across the country are guided by our core values: to be Accountable, Reliable and Ethical in all that we do. Pennymac is committed to conducting a business that makes positive contributions and promotes long-term sustainable growth and to fostering an equitable and inclusive environment, where all employees and customers feel valued, respected and supported. Benefits That Bring It Home: Whether you're looking for flexible benefits for today, setting up short-term goals for tomorrow, or planning for long-term success and retirement, Pennymac's benefits have you covered. Some key benefits include: + Comprehensive Medical, Dental, and Vision + Paid Time Off Programs including vacation, holidays, illness, and parental leave + Wellness Programs, Employee Recognition Programs, and onsite gyms and cafe style dining (select locations) + Retirement benefits, life insurance, 401k match, and tuition reimbursement + Philanthropy Programs including matching gifts, volunteer grants, charitable grants and corporate sponsorships To learn more about our benefits visit: https://pennymacnews.page.link/benefits Compensation: Individual salary may vary based on multiple factors including specific role, geographic location / market data, and skills and experience as defined below: + Lower in range - Building skills and experience in the role + Mid-range - Experience and skills align with proficiency in the role + Higher in range - Experience and skills add value above typical requirements of the role Some roles may be eligible for performance-based compensation and/or stock-based incentives awarded to employees based on company and individual performance. Salary $68,000 - $115,000 Work Model OFFICE