Saint Louis Park, Minnesota, USA
20 days ago
Senior Category Manager
Overview PepsiCo is a global food and beverage leader operating in over 200 countries. Our product portfolio, which includes 23 world-famous, billion-dollar brands like Gatorade, Quaker, LIFEWTR, and Lay’s, brings people together across the globe. We take pride in creating hundreds of enjoyable foods and beverages loved by diverse communities worldwide. Innovation is a critical way we impact the market and communities around the globe. We believe there is value in products, people, and the planet. We strive to make a difference by creating solutions that leave a lasting positive footprint. Our employees are the heart of our culture at PepsiCo.Their unique perspectives and passion drive us forward, making each day dynamic and full of new ideas. We foster a collaborative spirit that encourages everyone to contribute because, at PepsiCo, we believe that what makes you unique makes us better! Responsibilities The North American Insights & Intelligence organization brings together the best consumer and customer-oriented teams under one roof for our entire PepsiCo portfolio. These teams include Shopper Analytics & Insights, Consumer Insights, Marketplace Insights, Category Leadership, and Space. This approach allows us to build best-in-class capabilities, develop deep functional expertise, and offer focused programs to drive customer growth. We’re proud to have been named by our customers as the #1 CPG to work with for eight straight years, as measured by Kantar Power Rankings. As a Senior Category Manager, you will play a pivotal role in providing strategic insights to the PepsiCo Beverage Team while collaborating with a key enterprise customer. Your responsibilities will include identifying market trends, competitive threats, and brand and customer strategies to drive sales and market share. Additionally, you will be tasked with building and leading a team of category managers. Primary responsibility is to lead, enhance, and grow the PepsiCo relationship with the Category Buyers by being a thought leader and “go-to” resource for all category, shopper, and consumer trends and merchandising solutions. Use shopper-specific granular analytics from multiple data sources across markets, shoppers, and consumers to make business-building recommendations for category growth. Secondary responsibilities include leveraging multiple data sources to deeply understand consumer and shopper behavior and interactions across products, geographies, cohorts, and occasions. This analysis will drive the customer's learning agenda. As a Category Manager within the NA I&I, you can immediately impact a changing beverage category landscape. You will drive the discovery and use of consumer, customer, and market insights in Customer Team strategies, category strategies and planning, customer communication, and initiatives that enhance brand and category performance. This work includes new product introductions, pricing analyses, seasonal reviews and programs, promotional planning and evaluation, consumer usage analyses, and understanding the impact of assortment changes on category and brand growth.You will also be required to: Utilize syndicated consumer and market data to uncover compelling insights. Develop a valued relationship with the Category Buyers to become their insights partner. Leverage shopper and consumer insights in developing category strategies and retailer-relevant sell stories. Integrate information from many sources and develop actionable insights and recommendations. Provide expert analysis and insight to Customer Team members so they can effectively make optimal decisions in the marketplace and share that learning across the broader organization. Keeps abreast of developments and best practices in category management. You are expected to pursue the knowledge needed to improve departmental capabilities and professional competence. Participate in account strategic planning process. Act as a strong, clear, objective, and inspiring voice of the enterprise Customer Team. Compensation and Benefits: The expected compensation range for this position is between $114,700 - $192,100. Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process. Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually. Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan. Qualifications Bachelor’s Degree required, MBA a plus. 5 + years of Category Management / Insights within the consumer packages goods industry. 3-5 years’ experience in analyzing and interpreting data. Demonstrated analytical, critical thinking, and thought leadership skills. Strong PC skill set (Excel, PowerPoint, Word). Experience with standard data resources and solutions (Syndicated POS, Panel, RSI). Strong communication and presentation skills and the ability to interact confidently and effectively with team members, management, and the customer. Collaboration is essential in this role, as the person will work very closely with account sales leads, cross-functional teams, and the retailer directly. Strong planning/organizing skills; the ability to manage multiple initiatives simultaneously. Must be eligible to work in the United States. EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy. Please view our Pay Transparency Statement
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