We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What You’ll Be Doing

The Senior Consultant, Digital Analytics and integration , reports to the Director of Digital Analytics & Integration. This role is responsible for leading the development of roadmaps, identifying external partnership opportunities, and establishing technical/data specifications, frameworks, and tagging methodologies to enhance CIBC’s Digital Analytics and Customer Data Platform (CDP) use cases.

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How you’ll Succeed:

Collaboration - Oversee the standards, configurations, and governance of the Adobe stack, which includes Analytics, AAM, AEP, CDP, Target, etc. Drive the establishment of standards and plans for Adobe integrations with other partner solutions. Collaborate with our Technology Partners, Analytics, and Marketing teams to uphold the standards and architecture of analytics tagging based on our established data layer. Analyze and consolidate information from various data sources, including web/app analytics and offline data, utilizing diverse reporting tools.

Communication - Convey factual and conceptual information on issues which require detailed explanation and interpretation to executive leadership. Conduct ongoing weekly assessments of digital alerts and metrics performance, proactively identifying dependencies and risks that may affect the achievement of annual targets. Communicate these insights to the Director of Digital Analytics and Integration and key enterprise partners. Identify new digital analytics opportunities to address existing or potential gaps. Oversee requests from various stakeholders and thoughtfully create a wide variety of presentation and communication materials (e.g. key messages, communication plans, tactical deliverables, adhoc deliverables, etc.)  

Cross-Functional Collaboration – Partner with Digital banking partners and other stakeholders within the bank in both business and technical functions to provide competitive intelligence and functional insights for strategic projects, ensure alignment with our bank's strategic objectives, planning and presentations. This role acts as a bridge between different teams, facilitating high communication and collaboration and involves a high degree of stakeholder management. Research and implement digital industry trends, including digital marketing ecosystems that leverage multiple data points for real-time testing, personalization, and optimization, provide ongoing technical, qualitative, and quantitative input on issues and initiatives.

Leading and Mentoring - Support end-to-end deliverables as a subject matter expert, and provide guidance to a diverse team of technology, data and business professionals. Maintain a collaborative work environment and support team members to resolve organizational, operational, and process problems. 

Who You Are

You can demonstrate 5 to 7 years of work experience in designing Digital Analytics solutions for Single Page Application Frameworks and Mobile Apps, including third-party SDK integrations, digital tagging and tracking, campaign tracking, A/B testing, and client journey personalization and optimization tactics.

You can demonstrate 5 to 7 years of work experience in JavaScript, SQL, Python, or R. It’s an asset if you have knowledge of automated tagging and validation techniques, with exposure to tools such as Observe Point.

You are a certified professional. A university degree in business, mathematics, marketing, finance, information management, statistics, or a related field, or equivalent work experience. It’s an asset if you have a Master’s degree in these fields.

You can demonstrate knowledge of MarTech product engineering, platform architecture and integration, data development, or related fields, familiarity with data modeling, statistical methodologies, and metrics, and their application to business measurement.

You give meaning to data. You enjoy investigating complex problems, and making sense of information. You're confident in your ability to translate complex analyses into simple and effective reporting and dashboards

You are a problem solver. You have strong critical thinking, problem solving and decision making skills and an proven ability to independently identify and analyze business and technical problems and recommend solutions

You can be clearly understood. You have good communication and presentation skills and have an ability to clearly and concisely present information to groups and individuals at various levels of the organization

Your influence makes a difference. You know that relationships and networks are essential to success. You inspire outcomes by sharing your expertise.

Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com

You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 18th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Adobe Analytics, Adobe Experience Platform (AEP), Adobe Experience Platform (AEP) Journey Orchestration, Adobe Target, Digital Analytics, Executive Presenting, Research Analysis