Senior Consumer Insights Manager EMEA

Haddenham, United Kingdom

 

 

 

 

MAIN RESPONSIBILITIES

 

Lead innovation pipeline for Flavour Solutions EMEA through actionable Consumer & Category insights - across multiple markets - to deliver sustainable and iconic NPDs across Quick-Service-Restaurants and Savoury Snacks customers. Lead data analytics for Food and Beverage categories to guide the development of business growth strategy for EMEA Flavour Solutions, through the use of published market data, research agency briefs and gathering insights (market assessment value/ volume proposition, listing arguments, competitive positioning, social listening, etc). Ability to interpret data into actionable insights. Understand and model complex datasets from various resources to tell inspiring stories with compelling insights. Be a center of excellence in communicating in-depth critical market trend analysis to our commercial and R&D teams. Proactively research and analysing F&B, Flavours and ingredients trends to drive business direction and in turn growth. Lead insights section of customer-facing meetings across EMEA. Provide critical market insights to influence customers through an in-depth understanding of customers/consumers/brands. Enhance our B2B communication plan to reinforce McCormick's capability and attract new business using various tools (e.g. relevant Trade Press, Trade Shows, Digital tools, etc). Own and manage creative toolbox e.g. ‘In market experience Food Safari’s and “Create It” to leverage and support flavour innovation, review category trends to deliver recommendations, white space analysis to identify flavour opportunities, facilitation of workshops for internal and external customers. Manage daily activities of assigned projects, identify resource requirements, review deliverables prior to presentation to the customer, apply our capabilities with maximum cost-effectiveness and highest return on investment. Drive, own and present quarterly market data/insights reviews across all areas of the business for internal and external customers to strengthen partnerships. Lead and develop the strategic direction for M&I insights function including identification of key projects to meet business LTP needs, insight budgets recommendation, agency selection and contract management. Manage a team of 2: a Marketing and Insights manager and a Foodservice Brand Manager

 

 

CANDIDATE PROFILE

 

Relevant working experience in regional (EMEA) Insights/market research/research agency with frequent contacts with marketing/innovation and NPD including proven experience in all research disciplines: qualitative, quantitative and continuous data interpretation. Comprehensive understanding of marketing and NPD with experience in international businesses. Deep understanding of Custom Food & Beverage Manufacturers and Foodservice Businesses / Quick Service Restaurants and there markets, trends and consumer drivers. Knowledge of multiple market data source providers and research agencies Requires creative problem solving in the dynamic environment of multiple customers with very different needs and operating models Requires high level strategic thinking with ability to influence commercial and NPD Strong communications skills are critical to this role as it involves multiple internal and external presentations. Ability to present in an engaging way and able to decipher complex data is vital. Must have proven skills to adapt to and to communicate with wide variety of personalities in different business settings Strong customer management skills

 

 

 

 

Agencies: McCormick as needed will work with external recruitment vendors through our Agency Portal. Unless previously contacted, McCormick does not accept unsolicited resumes from external recruiting agencies.

 

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

 

As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.

 

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