An opportunity to combine a passion for writing with a love of science in an engaging, creative fashion. As a Sr Copywriter in the Illumina Creative Lab, you’ll collaborate deeply with visual designers and subject matter experts to develop compelling campaign messaging and strategies that promote Illumina products and services and elevate the Illumina brand.
Job Responsibilities
Create compelling stories that translate scientific technologies and products into clearly defined advantages and benefits focused on customer needs
Collaborate with marketing, R&D, commercial, and Creative Lab partners on product launches
Shape campaign messaging themes and produce playbooks that clearly articulate campaign goals, expectations, and assets
Help produce creative briefs and hone messaging based on input from subject matter experts
Create high-impact materials, including brochures, web pages, print ads, banner ads, social posts, and more, that convey the benefits of Illumina to both research and clinical audiences
Write attention-grabbing titles and subheads
Write hero-focused and product-based video scripts that support multiple topics, including customer interviews, how to videos, introductory videos, story videos
Embrace the Illumina brand and partner with the Brand Strategy team to develop brand-level messages and communications
Extend brand and omni-channel storytelling through a broader lens across ecosystems, business goals, and platforms
Ensure adherence to brand verbal and visual guidelines
Learn the basics of Illumina products and our audiences; know who to go to for more information
Give and receive feedback
Occasional travel required
Job Requirements
Bachelor’s degree or equivalent experience
5+ years of experience writing for biotechnology, medical, or pharmaceutical industries
A diverse portfolio of work showcasing multiple project types
Excellent creative writing and editorial skills and the ability to think strategically
An interest in Illumina and genomics, and a drive to learn more
Demonstrated understanding of how to shift writing depending on audience, touchpoint, and channel
Strong attention to detail
Effective communication skills
Ability to thrive in a fast-paced environment
Ability to work independently, manage multiple projects, and iterate quickly
Strong interpersonal skills: listening, negotiating, and decision-making
Proven ability to foster strong working relationships with team members and cross-functional partners
The estimated base salary range for the Senior Copywriter role based in the United States of America is: $80,900 - $121,300. Should the level or location of the role change during the hiring process, the applicable base pay range may be updated accordingly. Compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications, location where the role is to be performed, internal equity, and alignment with market data. Additionally, all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.At Illumina, we strive to foster a diverse and inclusive workplace by cultivating an environment in which everyone contributes to our mission. Built on a strong foundation, Illumina has always been rooted in openness, collaboration, and seeking alternative views and perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and demonstrate our collective commitment to diversity and inclusion in the communities we live and work. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. This role is not eligible for visa sponsorship.