As a Senior Copywriter, you are a seasoned storyteller who loves to collaborate with creatives and strategists to bring a digital voice to life. Grasping communication challenges and devising imaginative solutions that are both brilliant and on-brand is what you do. You also know the ins and outs of site copy, banner ads, direct e-mails, interactive scripts, and
other online marketing.
To demonstrate high-quality, insightful approaches with outstanding results, you pull from a wide variety of experiences on past projects. Copy is your comfort-zone, but you’ve got a well-rounded knowledge of the broader industry—social media, usability, online marketing, and traditional advertising. You’re also a dynamic leader who can champion a creative direction with clients and be an inspiring mentor to junior copy staff.
You will:
Interact with project teams to understand business objectives and audience demographics Review copy (alongside design) to align with channel and platform guidelines Provide guidance on creative revisions to up-level content within our client’s voice and tone Work with cross-functional partners to drive consensus across teams and advocate for solutions that balance the needs of our guests and hosts with our business goals Work with design partners and CD to audit existing templates/guidelines and create/revise new templates and guidelines as needed to empower our partners to better execute their email projects
You Have:
5+ years’ experience as a copywriter in an agency environment—including experience with interactive media and direct marketing. Ability to internalize and consistently adhere to internal brand guidelines Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences. Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines. A strong understanding of marketing (especially direct marketing) and advertising principles. The ability to work on multiple projects simultaneously and effectively juggle diverse writing demand.
What We Offer: