Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
We’re looking for a Senior Creative Strategist to join our MCS Europe-based team at Snap Inc!
What You’ll Do:
As a Creative Strategist you will be focused primarily on driving performance-driven solutions in addition to supporting the wider Creative Strategy MCS team. This role will play a critical part in shaping and delivering innovative, results-focused creative strategies tailored to high-growth advertisers across Europe. Proficiency in European markets and fluency in additional languages, such as French or German, are highly preferred. You will:
Drive Direct Response (DR) Expertise: Develop and deliver creative strategies focused on performance-driven advertising, optimizing for measurable outcomes such as conversions, ROAS, and customer acquisition.
Collaborate with Clients from eCommerce, Gaming, Consumer app verticals: Work closely with advertisers to understand their unique goals and challenges, tailoring creative solutions to maximize performance across diverse European markets.
Develop Scalable DR Solutions: Create repeatable frameworks and playbooks for performance campaigns that can be implemented across multiple clients and verticals.
Cross-Functional Collaboration: Partner with Sales, Product, and Marketing teams to ensure seamless execution of creative strategies and alignment with business objectives.
Leverage Regional Insights: Work with Sales & Marketing Science to build a deep knowledge of European markets to inform creative strategies, including cultural nuances, market-specific opportunities, and platform trends.
Multilingual Client Engagement: Communicate effectively with clients across Europe, leveraging additional language skills to build strong relationships and deliver impactful presentations.
Advocate for Performance-First Thinking: Act as a thought leader within the organization, sharing expertise on performance marketing and championing its importance for business growth.
Innovate on Snapchat’s Tools: Leverage Snapchat’s unique creative capabilities to design performance-driven campaigns that resonate with target audiences.
Knowledge, Skills, and Abilities:
Strong expertise in performance-driven advertising and Direct Response (DR) marketing strategies.
Demonstration of successfully working across different advertising mediums across global campaigns.
Deep understanding of European markets, including cultural nuances and advertising practices.
Exceptional presentation and communication skills, with the ability to influence senior stakeholders.
Proven ability to use data and insights to inform creative strategies and optimize campaign performance.
Fluent in English, with additional proficiency in French or German highly preferred.
Strong collaboration skills to work effectively with cross-functional teams and external partners.
Minimum Qualifications:
6+ years of experience in creative strategy, performance marketing, or a related field, with a focus on DR solutions.
Demonstrated success in delivering measurable outcomes through performance-driven advertising strategies.
Experience working with export clients and navigating multi-market campaigns across Europe.
Preferred Qualifications:
Proficiency in multiple European languages, particularly French or German.
Strong knowledge of Snapchat’s tools and platforms, with the ability to leverage them for performance-driven campaigns.
Track record of developing scalable, repeatable solutions for performance advertising.
Passion for innovation and creativity in the performance marketing space.
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!