WHY CRACKER BARREL
What is it like to work at Cracker Barrel? It feels like...
Care beyond the table At Cracker Barrel, we are a team. From the moment you join Cracker Barrel, you should feel cared for, confident in your role and like you belong.
Opportunities to fill your cup Here at Cracker Barrel, we believe in providing opportunities for growth and development and setting you up for success within our walls and beyond. From day one, you'll have hands-on, role-specific training and the ability to engage in peer-to-peer learning.
A warm welcome For five decades, we have focused on creating a Pleasing People® brand that inspires a home away from home feeling for each other and our guests. We work hard to inspire a sense of belonging that continually motivates our teams from the newest to the most tenured employees.
Serving up the care and career you crave.
WHAT YOU'LL DO
Is responsible for leading and supporting integrated marketing campaigns with audience creation, delivery, and performance analysis. This individual will support key traffic-driving and marketing optimization efforts across all Cracker Barrel activation platforms.Independently build and execute campaign segmentation and support email, SMS, app, and paid media campaigns within the team's tools and platforms.Collaborate with Loyalty, CRM, Digital, and Paid Media teams to develop audience and campaign strategies that drive Omni channel purchase behavior.Adjust targeting and segmentation as required to deliver results and identify and leverage additional or non-standard data attributes for segmentation.Create standardized reports, dashboards, and data visualizations of audiences and campaigns performance within and across channels using direct queries to Snowflake and business intelligence tools such as Tableau and PowerBI.Collaborate with Sr Digital Marketing Analyst to develop key campaign and audience insights and present them to stakeholders to support future marketing activation plans.Effectively work with the cross-functional marketing team to understand goals, key targets, and messaging and collaborate on strategies.
WHAT YOU'LL NEED
Bachelor's degree in Analytics, Math, Finance, Statistics, Engineering, Marketing, or equivalent related experience.3+ years of experience working within cloud data warehouses customer data.3+ years of experience with audience segmentation, activation, and reporting of email, SMS, and app campaigns.Required: Intermediate SQL experience (advanced SQL skills preferred); Python experience in a plus.Proficiency in business intelligence tools such as Tableau, PowerBI, and Looker.Willingness and ability to quickly learn new marketing and analytics technology related to audiences, activations, and marketing performance.A critical thinker with the aptitude to isolate and troubleshoot technical issues related to dataflow.Excellent analytical and time management skills.Ability to identify and resolve problems creatively.Strong attention to detail and QA.Strong communication skills and the ability to translate data into actionable plans.Passionate about continuous improvement.Courteous, can do personality.Work independently, but also able to foster teamwork and collaboration.Proven ability to set and meet goals and deadlines.
WHAT'S IN IT FOR YOU
Compensation and Bonuses: Competitive Annual Salary | Annual Bonus Opportunities
Care for Your Well-being: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program
Growth and Development: Business Resource Groups | Tuition Reimbursement | Professional Development
Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program
Even More to Look Forward to: 35% Discount on Cracker Barrel Food and Retail items
ABOUT US
For more than 50 years, we have committed to serving up a sense of warmth and hospitality across hundreds of stores across the country. We believe in providing opportunities for growth and development for our 70,000 plus team members and take pride and comfort in that enduring Cracker Barrel hospitality. It's something our employees and guests can count on now and into the future as we welcome new employees, guests, and experiences. Just like uncovering a delightful find in our stores, there is potential for discovery and fulfillment in every job at Cracker Barrel.
PURSUE THE CAREER YOU CRAVE - APPLY NOW
Cracker Barrel is an equal opportunity employer.
Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.