**Job Description :** **Job Title: Senior Culture & Entertainment Manager - Guinness & Tanqueray** **Location: Budapest** **Contract terms:** **Permanent, full-time** **ABOUT US** Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value. Diageo Eastern Europe covers Diageo’s beer business across all of Continental Europe as well as spirits businesses across Eastern Europe and Central Asia. The market consists of 43 governments, with employees representing 21 different nationalities. **ABOUT THE ROLE** In this role you will be part of the Eastern European Brand Marketing Team at Diageo and report directly into the Head of Marketing – Beer, White Spirits & Captain Morgan. You will be acting as the guardian of your assigned brand(s) or category ensuring to be culture-forward: participating with KOL’s in the places, at the moments which intersect with what consumers care about. You have to work on powerful ideas to earn consumer advocacy: causing consumers to talk to other consumers about the brand voluntarily, with culture first, earned approach. Ensure that culture strategy are driving relevancy in the activated countries while respecting the brand's DNA. Due to the structural setup of the region, you will be closely working with Distributor Partners across 30+ markets with dedicated professionals and diverse teams both internally and externally. **Top Accountabilities** + Shape and influence our brand and category cultural plans to deliver category growth by ensuring our brands create real connections with consumers in culture at scale. + Lead the agenda in setting the cultural strategies, partnering with agencies to identifying the cultural opportunity spaces, shape the cultural narratives, joined up with brilliant media plans. + Develop, own, and nurture a strong influencer network for the brand across countries. + Build and own the strategic construct of cultural calendars for the brand regionally & locally – alignment with senior partners. + Lead & orchestrate Local tentpole moments in culture including identifying / designing, leading, and executing events. Amplify Global & Europe Tentpole Moments with the highest return on investment. + Guarantee the amplification of all activation for local impact and consistency. + Lead robust M&E (measurement & evaluation) conversations, transform data into insights and share clear takeaways across the team. + Develop toolkits, driving exceptional standards of execution locally. + Work with the Brand manager/s and Digital manager/s to ensure our experience is truly 360 and data driven in planning, execution and amplification + Facilitate effective engagement with partners and internal Diageo teams, adeptly guiding individuals through a collaborative and purposeful journey. **ABOUT YOU** + 7+ years experience with strong evidence that you have created breakthrough plans and results by building brands in culture + Experience in PR/Communications/Culture/Brand management roles are considered as a plus + You are constantly curious about trends & consumers; have a deep understanding of consumer behaviour and culture + A strong teammate who enjoy working in a fast-paced team environment. Always ready to roll-up your sleeves and get things done + Demonstrated brilliant execution to impeccably high standards + Deep personal accountability for great performance + Strong drive, delivery and determination + Fun, friendly and ambitious personality. **DIAL-UP BEHAVOURS** + Be externally curious: Seek deep external insights, anticipate trends, Adapt quickly. + Collaborate efficiently: Challenge openly, decide with only essential input, Share, and embrace what works. + Experiment and learn: Aim high and disrupt, Trial innovative solutions, fail fast and learn. + Act decisively: Choose progress over perfection, prioritize what matters most, commit to decisions, and deliver. **Benefits** + Unique Family Leave opportunity + Opportunity to work across market and cultures + You will deal with world class brand portfolio + Product Allowance to purchase company products from the staff shop **Flexible Working Statement:** Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. **Diversity statement:** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. **Worker Type :** Regular **Primary Location:** Budapest **Additional Locations :** **Job Posting Start Date :** 2025-01-30 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)