Job Description Summary

Track, analyze and maintain all implemented direct marketing and e-based marketing programs with emphasis on hosted and other premium players.

Essential Duties and Responsibilities (other duties may be assigned)

Maintain host programs for high end players by liaising with Player Development and Special Events. Responsible for maintaining existing customer loyalty based programs, with emphasis on hosted and other premium players. Responsible for maintaining database files on all aspects and activities of all direct marketing programs that enhance customer-loyalty, support strategic and tactical objectives that drive repeat business, increase brand recognition and recall, drive volume and increase revenue. Track and analyze direct marketing programs and prepare proformas and post analysis for promotions, tournaments and player recognition events for hosted and other premium players. Analyze player tracking data and run weekly analytical reports for Player Development. Extract data and lists for marketing direct mail and promotional offers, with emphasis on hosted and other premium players. Coordinate with necessary external vendors and internal departments to ensure accuracy of direct marketing programs. Maintain all customer list criteria and develop mailing criteria for all casino programs. Maintain integrity of the database through data entry standardization and cleanliness programs. (Group one/Group One or similar products) Provide excellent guest service. Must comply with all applicable System of Internal Controls, Standard Operating Procedures and all Tribal Regulations. Other duties as assigned.

 

 

Supervisory Responsibilities

None.