About the RoleAre you passionate about creativity, storytelling, and shaping a brand's visual identity in the dynamic world of fashion and culture? As a Senior Designer at Gap, you'll play a critical role in defining and elevating the brand's identity across campaigns, packaging, digital platforms, and more. This is a brand design role, focused on creating innovative and culturally relevant creative work that reflects and amplifies Gap's identity. In this role, you'll prioritize the development and evolution of Gap's brand identity within Collaborations and Special Projects as a cornerstone of all creative work, while collaborating with internal teams and external partners to deliver exceptional results. You'll also lead with strong creative vision, ensuring consistency and innovation across every touchpoint.What You'll Do

Brand Identity Leadership

Develop and evolve Gap's brand identity to ensure a cohesive, authentic, and culturally relevant visual presence.

Prioritize brand identity as a central focus across all design deliverables, driving both consistency and innovation.

Creative Execution

Design impactful assets for campaigns, packaging, in-store displays, social media, and digital platforms.

Translate brand strategies into visually compelling, innovative designs that resonate with modern audiences

Cultural Awareness

Stay deeply attuned to the fashion and cultural landscape, leveraging insights to keep designs fresh, relevant, and audience-driven.

Ensure the brand reflects a forward-thinking perspective that resonates with today's cultural and creative climate

Collaboration and Leadership

Partner with internal teams, external agencies, and production partners to lead creative initiatives.

Build and inspire strong, collaborative relationships with external partners, ensuring all work aligns with Gap's creative vision and brand identity.

Strategic Storytelling

Craft visually compelling designs that connect meaningfully with customers and reflect Gap's values.

Drive storytelling through every touchpoint, ensuring it feels engaging, inspiring, and authentic.

Attention to Detail

Ensure all creative work meets the highest standards of quality, consistency, and innovation.

Adapt designs to align with specific initiatives, audiences, and markets as needed.

Who You Are

Proven expertise in brand design, campaign development, and creative execution.

Mastery in graphic design and presentation design skills, with the ability to create visually impactful and compelling deliverables.

Proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) and Figma.

Strong understanding of brand strategy and the ability to translate it into cohesive, visually impactful designs.

Deep understanding of the fashion and cultural landscape, with a proven ability to translate trends into creative work.

Exceptional collaboration and leadership skills, with experience guiding external agencies, production teams, and cross-functional partners.

Sharp eye for detail, outstanding creativity, and a passion for innovative design.

Excellent communication skills, emphasizing clarity, empathy, and professionalism.