**General information** **Ref #** 19256 **Remote?** No **Ally and Your Career** * Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too? **The Opportunity** The Senior Digital Analyst will be responsible for driving insight development across all digital platforms; leads the development, operationalization, and communication of key metrics related to digital experiences. We’re looking for someone that knows how to bring analytic concepts to life, helping the business make informed decisions about customer experience. Experienced candidates will understand digital analytics data and use analytics techniques to explain relationships between customer engagement and business outcomes. Data development skills are essential with robust critical thinking capabilities and proficiency in statistical problem-solving. This role is dynamic, challenging and requires a combination of technical, analytical, and business skills, data visualization and creativity, and excellent communication skills. In office role with Hybrid schedule. At this time, Ally will not sponsor a new applicant for employment authorization for this position. **The Work Itself** * Develop insights about customer experiences across digital platforms, helping the organization create a best-in-class digital offering * Create and maintain dashboards for internal stakeholders that track key metrics; assist with interpretation as needed * Assist in behavioral profile analysis to better understand and segment our customers. * Maintain documentation of all developed reports, metrics, and dashboards related to backend database table management, database table relationships, calculations, queries, dashboards, and visualizations * Manipulate and manage data that is typically very large, possibly unstructured, and from multiple sources * Participate in Ally Analytics communities to strengthen core capabilities and promote analytics culture * Establishes close working relationships with other teams in the digital space to build impactful analytic stories. **The Skills You Bring** * 3+ years' work experience using analytics techniques, across the spectrum of diagnostic analysis and predictive/prescriptive approaches required * 2+ years of experience in digital and site analytics preferably with Adobe Analytics, Customer Journey Analytics or Google Analytics * 2+ years of experience in understanding website and app tagging * Demonstrated experience with SQL to create, manipulate and concatenate large datasets * Digital analytics background with strong business acumen, preferably with an understanding of online customer behaviors in financial services or related field * Degree with Computer Science, Statistics, Mathematics, Economics, or related field preferred. Master’s degree with solid hands-on work and consulting experience a plus. * Proficient in Microsoft Excel, Power Point, Power BI * Familiar with customer experience data in an omnichannel setting, with exposure to emergent technologies and platforms that enable these workstreams * Comfort level with ambiguity and ability to handle multiple projects at the same time \#LI-Hybrid **How We'll Have Your Back** * Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally’s total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including: * Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting. * Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs. * Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially. * Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts. * Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs. Who We Are: Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com. Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law. Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally. We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation. **_Base Pay Range:_** An individual's position in the range is determined by the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer. **Emerging:** 85000 **Experienced:** 117500 **Expert:** 150000 Incentive Compensation: This position is eligible to participate in our annual incentive plan