We’ve made a lot of progress since opening the doors in 1942, but one thing has never changed – our commitment to serve, heal, lead, educate, and innovate.  We believe that every award earned, every record broken and every patient helped is because of the dedicated employees who fill our hallways. 

At Ochsner, whether you work with patients every day or support those who do, you are making a difference and that matters.  Come make a difference at Ochsner Health and discover your future today! 

This job assists in development and implementation of online digital content strategic initiatives that sustain and strengthen the system position in the market and provide measurable return on investment. Drafts, builds and edits social and website content, including web copy, social copy, video and creative assets while maintaining consistency with brand or sub-branding guidelines. Aggregates content for the Baton Rouge region across all areas and plans and implements distribution strategy across various channels. Tracks analytics and SEO to formulate digital content strategy, track ROI and continually improve results, and supports system brand and online marketing initiatives across all digital channels. Collaborates with the Creative Media/Video, Digital and Marketing teams on creative ideas and design options, functionality and implementation. Participates in the strategic planning process for clients and assists or oversees projects for social media campaigns, video editing, web builds, email marketing and social media advertising tracking. Keeps executive and operations leaders informed of digital performance. This position is based in Baton Rouge but will enjoy a hybrid work model that includes a mix of onsite work and work-from-home. The position posts social media content for the region and supports the implementation of website digital content creation, including ongoing updates and development.

Education

Required – Bachelor’s degree in marketing, communications, advertising, writing, digital media or related field.

Work Experience

Required – 5 years of experience in web management and content creation.
Preferred – 5 years of experience in content creation for web, content management systems (CMS), social media and Google Analytics.

Preferred experience in Digital and Social Media Content Development, Website Content Creation, Writing and Editing, Website Content Management Systems, Posting on Social Media Channels and Monitoring Social Media Communities

Looking for experience with social media community management and engagement with followers, content optimization experience, publishing natively on social platforms, scheduling with link tracking, and using Facebook Business Manager.

Event coverage experience is a plus, or handling live social media/ real time content creation.

Experience with Google Analytics would be valuable.
 

Knowledge Skills and Abilities (KSAs)

Strong writing and editorial background, including familiarity with AP style Digitally savvy individual who can customize content to audiences, digital channels and formats Effective verbal and written communication skills and the ability to present information clearly and professionally to varying levels of individuals Familiarity with SEO implement principles, analytics and management platforms Comfortable with major social channels including Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and their analytics capabilities Experience publishing natively, scheduling with link tracking, and using Facebook Business Manager Knowledge of scheduling, social monitoring platforms and analytics software (Hootsuite, Sprout, Sprinklr, Trackmaven, Crimson, Hexagon, etc.) Overwhelming attention to detail and ability to test and proof online content Exceptional organizational skills, with the ability to manage multiple projects in a fast-paced environment Advanced project management and organizational skills. Strong analytical skills and ability to use logic to formulate solutions to problems. Must have computer skills and dexterity High proficiency with personal computers and corresponding software programs and online platforms, including: website online content management systems, Adobe Creative Cloud, Adobe Photoshop, photo editing, Microsoft Word, Excel, PowerPoint and digital analytics programs (ex: Google Analytics and heat mapping)

Job Duties

Writing engaging marketing content for digital channels, including website, blog, email and social media. Provide support for social media content for health system’s presence in the Baton Rouge region, with a focus on using storytelling to show the breadth and depth of health services available, while highlighting key regional differentiators. Implement and post engaging content to drive business conversions for service lines in the region through posts on all social media channels, monitor and review social media postings, and social media community management. Drafts, edits and/or proofreads online copy and video for website, social media, online advertising and blog.  Drafts web content through an online content management system based on online marketing strategy for optimal user experience. Ensuring all content is optimized for search and follows best practices for SEO. Create, implement and execute digital content plans and social media campaigns. Manages online reputation management, business listings and provider profile presence in given areas of focus by region or service line.  Identify opportunities for development and implementation of online/digital content that sustains and strengthens the brand’s position in the market to acquire and retention patients and provide measurable marketing return on investment through social media promotion/boosts to drive business conversions. Analyzes data, tracks outcomes to determine marketing impact, and methodically manages budgets to seek opportunities for cost reduction and outcome improvement.

Other related duties as required.  The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time.

Ochsner is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Complies with the Ochsner Health System Compliance & Privacy Program and Standards of Conduct, including the immediate reporting of any known or suspected unethical or questionable behaviors or conduct; patient/employee safety, patient privacy, and/or other compliance-related concerns.

Physical and Environmental Demands

The physical essential functions of this job include (but are not limited to) the following:  Frequently exerting 10 to 20 pounds of force to move objects; occasionally exerting up to 100 pounds of force. Physical demand requirements are in excess of those for sedentary work. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Are you ready to make a difference? Apply Today!

Ochsner Health does not consider an individual an applicant until they have formally applied to the open position on this careers website.

Individuals who reside in and will work from the following areas are not eligible for remote work position: Colorado, California, Hawaii, Maryland, New York, Washington, and Washington D.C.

Ochsner Health endeavors to make our site accessible to all users.  If you would like to contact us regarding the accessibility of our website, or if you need an accommodation to complete the application process, please contact our HR Employee Solution Center at 504-842-4748 (select option 1) or careers@ochsner.org. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

We are proud to be an Equal Employment Opportunity and Affirmative Action employer. We are committed to the principles of equal employment opportunity and providing a workplace that is free from discrimination based on race, color, creed, religion, pregnancy status, pregnancy-related conditions, national origin, ancestry, mental or physical disability, medical condition, age, veteran status, military status, citizenship status, marital status, familial status, sexual orientation, gender, gender identity or expression, genetic information, political affiliation, unemployment status, or any other characteristic protected under applicable federal, state or local law. These protections extend to applicants and all employment related decisions. View the EEO is the Law poster and its supplement, as well as the pay transparency policy for more information. 

Affirmative Action Policy Statement