Senior Digital Marketing Manager, Managed Services Posted Date 16 hours ago(12/23/2024 9:09 AM) Job ID 2024-27530 Category Sales, Marketing & Media Location US-Remote About DMI

DMI is a leading global provider of digital services working at the intersection of public and private sectors. With broad capabilities across IT managed services, cybersecurity, cloud migration and application development, DMI provides on-site and remote support to clients within governments, healthcare, financial services, transportation, manufacturing, and other critical infrastructure sectors. DMI has grown to over 2,100+ employees globally and has been continually recognized as a Top Workplace in both regional and national categories.

About the Opportunity

Our Managed Mobility Services (MMS) business seeks a Senior Digital Marketing Manager to join our staff. This role focuses on creating and executing B2B-focused strategies that generate high-quality leads, enhance brand visibility, and drive measurable growth. The ideal candidate will have a deep understanding of the Managed Mobility Services (MMS) ecosystem, B2B buyer journeys, enterprise sales cycles, and digital marketing tools.
 
Duties and Responsibilities:

Demand Generation:Develop and execute comprehensive digital marketing strategies for Managed Mobility Services to increase brand awareness, drive traffic to our website, and acquire new customers.Plan, create, and optimize digital marketing campaigns across various channels, including but not limited to social media, email marketing, search engine optimization (SEO), search engine marketing (SEM), content marketing, and display advertising.Create, run, and manage email campaigns to targeted accounts via HubSpot’s email campaign engine.Build and manage marketing automation workflows and lead nurturing programs to engage prospects throughout the buyer's journey and drive them toward conversion. Pay-Per-Click (PPC) AdvertisingSet up and manage Google Ads and LinkedIn Ads marketing campaigns.Conduct keyword research and analysis for effective targeting and optimal impact.Work with internal teams to build compelling ads and effective workflows.Continuously monitor PPC campaign performance and adjust strategies for maximum ROI. Web Analytics:Monitor and analyze campaign performance using tools like Google Analytics, and HubSpot, etc.Report on ROI and KPIs, offering actionable insights to optimize marketing strategies.Proactively monitor performance and engagement across the corporate website and web assets.Website ManagementManage content and functional updates for the corporate website and WordPress CMS backend.Manage content, assets, and workflows on HubSpot CRM.Collaborate with the web and design teams, as well as agency partners, to ensure seamless functioning and updates to the website. Search Engine Optimization (SEO)Implement on-page and off-page SEO strategies to improve organic search rankings for the MMS Keyword universe.Proactively conduct SEO audits and marketing research for optimization opportunities.Collaborate with content and sales teams to build SEO-friendly content assets.Team Leadership and Collaboration:Collaborate closely with content, creative, and external agencies for campaign execution.Work closely with the sales team to align marketing efforts with revenue goals.Stakeholder Engagement:Collaborate with senior management to align marketing strategies with business goals.Manage relationships with external agencies and vendors to maximize efficiency and output. Qualifications

Education and Years of Experience:

Bachelor’s degree in marketing, Business Administration, or a related fieldA minimum of 5–8 years of experience in digital marketing, preferably with a managed mobility services company.Desirable: Certifications in web technologies, digital marketing platforms, and marketing and communications.

Required and Desired Skills:

Excellent communication skills, both written and verbalProficiency in web and marketing analytics tools like Google Analytics 4, Google Tag Manager, and HubSpot.Demonstrable experience in digital marketing tactics like SEO (on-page and off-page), content marketing, etc.Strong experience driving paid search and paid social campaigns (Google Ads, LinkedIn Ads, etc.) with demonstrated ROI.Working knowledge of managing CMS platforms like WordPress.Excellent analytical skills with a data-driven mindset; ability to think out of the box and develop creative solutions for day-to-day problems. Familiarity with sales intelligence tools like ZoomInfo, Sales Navigator, and CallRail is an advantage.Experience with social media marketing and email marketing is desirable.Knowledge of multimedia and web technologies (Adobe Creative Cloud, HTML/CSS, etc.) is a plus.Ability to adapt to a fast-paced, dynamic work environment, with the agility to simultaneously contribute individually and as a team player.

Hours: 8am-5pm EST

 

Min Citizenship Status Required: Must be a U.S. Citizen

 

Physical Requirements: No Physical requirement needed for this position.

 

Location: Remote, US

 

Working at DMI

DMI is a diverse, prosperous, and rewarding place to work. Being part of the DMI family means we care about your wellbeing. We offer a variety of perks and benefits that help meet various interests and needs, while still having the opportunity to work directly with several of our award-winning, Fortune 1000 clients. The following categories make up your DMI wellbeing:

Convenience/Concierge - Virtual visits through health insurance, pet insurance, commuter benefits, discount tickets for movies, travel, and many other items to provide convenience.Development – Annual performance management, continuing education, and tuition assistance, internal job opportunities along with career enrichment and advancement to help each employee with their professional and personal development.Financial – Generous 401k matches both pre-tax and post-tax (ROTH) contributions along with financial wellness education, EAP, Life Insurance and Disability help provide financial stability for each DMI employee.Recognition – Great achievements do not go unnoticed by DMI through Annual Awards ceremony, service anniversaries, peer-to-peer acknowledgment, employee referral bonuses.Wellness – Healthcare benefits, Wellness programs, Flu Shots, Biometric screenings, and several other wellness options.

Employees are valued for their talents and contributions. We all take pride in helping our customers achieve their goals, which in turn contributes to the overall success of the company. The company does and will take affirmative action to employ and advance in employment individuals with disabilities and protected veterans, and to treat qualified individuals without discrimination based on their physical or mental disability or veteran status. DMI is an Equal Opportunity Employer Minority/Female/Veterans/Disability. DMI maintains a drug-free workplace.

 

***************** No Agencies Please *****************

 

Applicants selected may be subject to a government security investigation and must meet eligibility requirements for access to classified information. US citizenship may be required for some positions.

 

 

 

 

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