As Plaque Digital Marketing Manager, you will play a pivotal role in transforming CAD treatment by driving overall plaque digital strategy, optimizing content to various channels, and tracking performance with data and analytics. #LI-Remote; #LI-IB1

Job Responsibilities:

Manage creation and execution of multi-channel digital marketing strategies, including social media, email marketing, display ads, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Pay Per Click (PPC) in collaboration with external agencies and internal stakeholders Create, execute, and monitor marketing campaign budgets Utilize a data-driven approach to define KPIs, to maximize reach, and to assess end-to-end customer experience across diverse digital channels. Develop engaging and creative content and visuals for utilization across channels that generate impressions, shares, meaningful engagement, and growth. Be a steward of the brand to ensure consistent voice and visual across materials and channels

Background:

Experience and track record in developing and launching digital marketing strategies to drive business results. Experience translating data into insights and reports to share with leadership and to improve campaign performance. Experience working with agencies and internal stakeholders to drive cross-functional alignment. Experience in content creation.

Skillset Requirements:

Self-starter, flexible, and entrepreneurial Excellent organizational, interpersonal and problem-solving skills Great attention to detail and ability to set, track and meet deadlines Exceptional writing and editing skills Able to drive projects autonomously Able to multi-task and quickly evolve in a rapidly changing environment Quantitative skills to assist with analysis/metric tracking and reporting Strong computer skills using PowerPoint, Word, Excel etc

Educational Requirements and Work Experience:        

Bachelor’s degree Minimum of 3 years of digital marketing experience Experience within medical device, life science, or healthcare marketing a plus Experience within a start-up environment preferred Previous experience with Salesforce and Hubspot preferred

A reasonable estimate of the yearly base compensation range is $100,000 to $140,000, cash bonus, and stock options.