Description We are seeking a Senior Digital Marketing Specialist – Paid Search to join our team located in Clearwater, Florida, 33765, United States. In this role, you will play a crucial part in designing, implementing, and refining Google Ads campaigns for our clients in the dental industry. You will use data to generate insights, manage a portfolio of clients, and collaborate closely with internal teams to align campaigns with client objectives. Responsibilities: • Develop, implement, and manage Google Ads campaigns, effectively managing budgets. • Work with internal teams such as the Account Management and creative team to communicate campaign results and suggest strategies. • Lead campaign strategy and management, including the analysis and refinement of targeting, bidding strategies, and ad copy to meet client KPIs. • Conduct comprehensive keyword research and analysis to identify opportunities for campaign improvement. • Monitor and analyze campaign performance metrics to identify trends and insights that can be acted upon. • Conduct A/B testing on ad creatives, landing pages, and bidding strategies to optimize performance. • Collaborate with the creative team to create high-performing ad copy and visuals. • Generate detailed performance reports and present findings to internal stakeholders and clients. • Stay updated on industry trends, Google Ads updates, and emerging technologies. • Identify opportunities to expand campaigns or introduce new strategies based on data insights. • Provide guidance and mentorship to entry level team members in paid search best practices. Requirements • Proficiency in Adobe Creative Cloud is required. • Must have experience with Content Management Systems (CMS). • Knowledge of CRM software is necessary. • Familiarity with Facebook Insights is a must. • Experience with Google Ads is required. • Must have a strong understanding of AB Testing. • Demonstrated ability to create effective advertisements. • Proficiency in using analytics tools for performance tracking. • Experience in blogging is required. • Must have a proven track record of increasing brand awareness. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .