Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

Relocation Provided:

No

Job Posting End Date:

March 5, 2025

Shift:

Job Description Summary:

The Coca-Cola Company is building a networked global organization across more than 200 countries, combining the power of scale, with deep knowledge to win locally. This role provides management for the development and execution of all market activation programs and actions within assigned brands, geographies and/or channels, analyzing and translating brand plans into effective market activation. This role partners with key internal and external stakeholders to maximize market activation, drives successful activation of programs and initiatives to achieve targeted value and growth objectives, and manages within a nominated sub-function or related sub-functions. We’re looking for an experienced manager who is comfortable with budget management, policy recommendations and strategic planning.  

What You’ll Do for Us:  

Responsible for all aspects and leadership of field marketing team, including experiential, sampling, social posts, point of sale placement and inspiring the bottlers.

Responsible for hiring and leading outside agency’s focused on delivering high quality consumer experiences that drive trial and awareness, as well as, brand love/loyalty.

Lead customization and implementation of integrated marketing communication and asset activation plans by coordinating internal and external functions (ex. marketing assets & sponsorships, e-marketing, local advertising, consumer / shopper promotions, etc.) in order to achieve high performance results on time and within budget. 

Extract maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans that may include packaging, POS, PR, fan engagement, experiential, customer/retail, community, business-to-business, social/digital/mobile. Steward and leverage all asset inventory including tickets, team trips, consistent with Company policy. 

Partner with Franchise Leadership on market specific business opportunities utilizing assets. 

Develop and communicate written briefs for use by agencies or suppliers (ex. creative, advertising, packaging, consumer promotions, merchandising, etc.) to direct their work activities in order to generate concepts for effective execution of region marketing programs and objectives (e.g., drive trial, increase loyalty). Direct all creative activation work relevant to asset or market activation. 

Acts as subject matter expert to ensure all region POS, packaging, programming, etc., protect the Company’s rights, trademarks and investment while meeting the needs of our customers and assets. 

Ensures that all Marketing plans are implemented, monitored and evaluated in line with brand strategies, while tracking and analyzing brand performance and initiatives. 

Qualifications & Requirements:   

Bachelor's Degree in Marketing, Business or related field.

8+ years of work experience leading teams in marketing activations across geographies in a complex, global marketing environment.  

Ability to develop diverse network/resources to leverage "best in class" knowledge, approaches, and processes. 

The ability to evaluate and ensure agency performance meets or exceeds defined performance standards and adheres to overall company policies and procedures. 

Experience in brand strategy and application across channels in local markets, as well as key consumption occasions, shopper messaging and methods of activation.  

Proven track record of sustainable results.  

Must be achievement oriented and possess the ability to juggle priorities and move swiftly from project to project.  

Proven ability to lead cross-functional project teams and influence others. 

Strong written and oral communication skills, effective time manager, and self-starter with an entrepreneurial spirit.  

What We Can Do For You 

Challenging Work: Our unique global system offers constant opportunities to develop world-class skills and a truly international career. 

Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. 

Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. 

Skills:

Pay Range:

$189,000 - $217,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.