Senior Director, Head of Global Retail Design
The LEGO Group
Senior Director, Head of Global Retail Design
+ **Location** London, United Kingdom
+ **Job ID** 0000021571
+ **Category** Retail
**Job Description**
**Are you an inspiring leader with a passion for Retail Design? Are you ready to take the next step in your career and create world class concepts, innovations and experiences to delight our customers and drive sales and targets? We look forward to hearing from you!**
The Head of Retail Design will lead the creative vision and global store concept strategy for LEGO® retail environments across branded channels and third-party partners, within Global Retail Development. The role focuses on creating store designs that allow for innovative & customer-centric retail experiences across formats. The position will manage the design process from concept to completion, overseeing space planning, fixture design, concept lifecycle and the overall look and feel of LEGO branded locations.
**Please note:** The position will be based in our office in London and will follow a hybrid working model with 3 days in the office and up to 2 days working remotely. Relocation support is not offered.
**Core Responsibilities**
+ **Creative Leadership:** Develop and lead the overall creative vision for LEGO retail spaces, ensuring designs align with the brand's goals, omni-channel customer experience objectives and operational requirements with a balance on creativity with practicality
+ Oversee the design and development of retail environments from flagships to smaller retail, ensuring consistency with brand standards and the delivery of an engaging customer experience.
+ **Design Oversight & Innovation:** Lead the entire design process, from initial concepts to final execution, including space planning, fixture design, point-of-sale materials, and more.
+ Ensure the highest quality of creative output, delivered on time and within budget, while adhering to industry regulations and company compliance policies.
+ Stay abreast of industry trends, emerging technologies, and the competitive landscape to ensure LEGO retail design remains innovative and forward-thinking.
+ Lead the Retail Design Playbook evolution across store formats, guiding channels in adopting the latest store concept and delivering consistent execution worldwide
+ Balance creative vision with operational efficiency and budgetary considerations
+ Champion innovation in Retail Design, integrating experience and elements to enhance customer engagement and brand storytelling
+ **People Management:** Manage and mentor a team of internal designers and experts, fostering a creative and productive work environment. This includes overseeing store layout planning, fixture designs, and new retail concepts.
+ Support internal team to coordinate external architects and design firms to deliver concepts and drawings aligned to standards
+ Develop internal talent with constant focus on opportunities for growth and development. Foster a positive team culture to ensure high levels of satisfaction and motivation, exceeding performance targets.
+ **Collaboration & Engagement:** Collaborate closely with internal LEGO Group stakeholders, including Retail Construction, Real Estate, Retail Experience & Marketing, Brand, Merchandising, Store Operations, Retail Platforms and Digital, to ensure LEGO retail environments deliver a cohesive and impactful retail experience across formats and geographies.
+ Lead regular design presentations to Senior Leaders and Stakeholders, obtaining consensus and refinement
+ **Budget & Resource Management:** Take ownership of budget planning, tracking and effective resource allocation and drive cost and process efficiency in the production of retail elements.
+ **Compliance & Quality Assurance:** Ensure designs meet regulatory requirements, align with company policies and maintain high-quality standards throughout the design process, ensuring that creative outputs are both functional and aesthetically aligned with LEGO’s vision.
+ **Active Member of Retail Development Leadership Team:** Develop and implement strategic plans in alignment with company objectives, providing leadership and direction to senior management and teams.
+ End-to-end thinking to deliver goals and key projects across Retail Development and overall LEGO Retail, with a strong focus on cross-functional collaboration
+ Collaborate with the Retail Development Leadership Team to drive innovation and foster continuous improvement across all business functions.
+ Represent Retail Development in high-level meetings and negotiations, while building and maintaining strong relationships with collaborators across all markets and channels.
+ **Global Collaboration & Financial Oversight:** Actively participate in global retail cross-functional meetings to drive alignment across regions and departments.
+ Collaborate closely with Global Finance teams, ensuring accurate cost control and effective budget management for all design-related projects.
+ Lead After-Action Reviews (AAR) annually, analysing historical data and trends to capture insights that promote competitive advantage in future projects
+ Collaborate with teams on refurbishment and remodel strategies, contributing to future planning and innovation in store design.
+ Drive continuous alignment of design processes across global markets to ensure consistency and efficiency.
+ Oversee the coordination and dissemination of global incoming and outgoing information related to retail design processes.
**Play your part in our team succeeding!**
Retail Development plays a crucial role in delivering LEGO Retail & LEGO Branded Channels ambitions and growth plans. This global function is responsible for the end-to-end store development process, including footprint strategy, location planning, real estate, retail design, fixtures’ sourcing and manufacturing, project management and store construction and retail sustainability. Within Retail Development, Retail Design is a group of creative and innovative people, passionate about bringing the brand to life in physical spaces and creating memorable brand experiences.
**Do you have what it takes**
+ Extensive experience in a global retail design role, with several years in a leadership position and a proven ability to lead and inspire a creative and architectural globally distributed team
+ Demonstrated ability creating and delivering innovative retail design concepts for global lifestyle brands. Strong portfolio showcasing a range of creative retail projects, concept designs and campaigns.
+ Excellent communication, presentation, and interpersonal competence with a track record of working with Senior Leaders and top-level collaborators, including level of presentation skills and professional behaviour
+ Proficiency in design software such as Adobe Creative Suite, Photoshop, Illustrator, InDesign, Vectorworks and other relevant tools.
+ Ability to think strategically and creatively, with a strong attention to detail
+ Strong ability to drive collaboration and cross-functional work to ensure deadlines are met
+ Ability to set high goals/standards and achieve them
+ Willingness to travel internationally
\#LI-MB3
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
**What’s in it for you?**
Here is what you can expect:
**Family Care Leave** - We offer enhanced paid leave options for those important times.
**Insurances** – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
**Wellbeing** - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
**Colleague Discount** – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
**Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
**Workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
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**Join the LEGO® team today.**
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