Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

26% - 50%

Relocation Provided:

Yes

Job Posting End Date:

October 9, 2024

Shift:

Job Description Summary:

Live Experiences are becoming more and more important in today’s marketing mix and our ability to connect with consumers through things that they care about is key to the success of our business going forward. When you combine live experiences and real time marketing you get a 1+1=3 outcome in terms of leveraging the moment and bringing it to life in an efficient, & scalable way within the construct of the cultural zeitgeist we operate within. Real time is a philosophy that takes advantage of context, conversations, and micro-cultural moments to quickly adapt, create and boost our brand strategies for the most relevant experience with consumers. 

What You’ll Do for Us: 

Create the vision, roadmap & processes for the Live Experience Amplification Capability at TCCC: Understand current live event landscape, prioritize the key global and regional events and build the framework to leverage and amplify these events in real time Create a compelling narrative for the change and build the journey to navigate and influence our Operating Units 

Build the network and Functional Capability: 

Support Global teams on live sports/entertainment/brand experiences, including management of real-time activations at live events.  Provide operational support including technical expertise for management of the event itself where needed, and across TCCC global social channels and how to capture and leverage 1PD through the live events framework  Leverage the influencer playbook and influencer ecosystem to further enhance and advance the adoption of the live experience amplification model  Work across our Studio X, Digital and Media teams to further amplify the network effect and existing skill sets and infrastructure  Work directly with the external partners and rightsholders to understand and leverage their own ecosystems while working across various KO functions to enable the work to happen in real time.  

 Execute Real Time Operations at selected events  

Execute the ‘on the ground’ real time operation at various global live events (FIFA, Olympics, etc.) Manage the overall team on site in delivering the live experience amplification objectives set out  Leverage the Studio X network to ensure content distribution across the globe  Be the main point of contact for onsite influencers and other core platforms that make up the live experience amplification ecosystem  

Drive change management for implementing the Live Experience Amplification agenda: 

Act as a change agent, able to transform Marketing by bridging the future and the present, flexibility and discipline, processes, and iteration, global and regional. Drive synergies of scale, productivity, and operational excellence by challenging and building on existing frameworks/platforms and by importing and exporting great ideas. Influence, align and negotiate with senior leaders and functions across TCCC, to adopt, support and implement the elements outlined in the scope of the role. Operate and interact with global/region resources (CAT, IMX, PACS, etc.) to fully leverage the potential of a networked organization 

 Drive governance and a learning environment within a data eco-system: 

Lead Live Experience Real-Time / Platform / Brand experiment pilots to build the basis for the governance Work closely with Global & OU IMX, Category, Legal & PACS for efficient cascading of pilots, learnings and agenda across regions without duplications Manage briefs and agency leadership for both Real-Time strategy + Live events coming together  

 Project Management: 

Manage various process and capability improvement projects that support selected global and regional live experiences  Build and ladder up the planning into LRP cycles and category business plans & key objectives. Ensure commitments are met by monitoring, assessing, and resolving variances in budget, timing, or quality of work while working across multiple stakeholders and constituents internally and externally  

Location: Atlanta, Georgia

Qualifications & Requirements:  

At least 10+ years of leadership experience with a large global or multinational company, rights holders or an organization known for its knowledge and experience in developing world-class, business enabling assets and partnership opportunities in the categories of sports and entertainment.  Minimum bachelor’s degree  Unique mix of instant professional credibility and personal power based on knowledge, expertise and existing reputation broadly in global partnership, live events and/or sponsorship community. Demonstrated experience with key global Assets such as FIFA, Olympics, UEFA, Rugby World Cup, Coachella, Tomorrowland, Influencers etc., with deep knowledge of industry trends and best practices.   Strong listening and interpersonal skills are required to balance the interests of multiple stakeholders throughout the organization. Need to possess strong presentation, communication, and influencing skills that are effective at the C-level in a large matrixed organization.     Track record for managing a significant amount of resources with the proven ability to influence a globally diverse distributed team with a strong focus on collaboration via the networked model. Ability to work in Agile cross-functional teams and effectively collaborate with OU CIC teams, key stakeholders, and external partners. Experience with local, regional, day-to-day RT operation or for event coverage. Experience working in cross-functional and cross-geographical teams is preferred. Experience working with local markets and/or the bottler is considered an asset. Great written, verbal, and interpersonal communication skills in English.  Bias for action on project basis and ability to work under pressure and meet tight deadlines 

Functional Skills:

Strong strategic capability to drive transformational change in the way live experiences are amplified across the network and how we bring this to life across our key constituent groups  Expert knowledge and proven track record in building, maintaining and delivering live experiences at a global or regional level (live event experience is critical)  Global experience, global mind-set; experience working across multiple geographies and diverse cultures, backgrounds and experiences to find common ground to inspire action for a new way of driving live experience amplification  Deep understanding of the media, studio x, digital ecosystem and external platform partners  Strong project management skills Strong executive presence and influencing skills with proven ability to provide strategic guidance with Executive level leaders as well as external partners. Thorough understanding of the celebrity and social/media influencer ecosystem and how to plug this in when building live experience amplification programs Oversee and execute key deliverables in terms of content production, distribution, and monitoring via the networked team  

Pay Range:$183,800 - $211,000Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.Annual Incentive Reference Value Percentage:
30

Skills:

External Partners, International Marketing, Teamwork

Pay Range:

$183,800 - $211,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.