This position is responsible for Large Format to lead Barcel USA’s strategy across Mass, Grocery, and Value channels. This role will drive growth, profitability, and distribution by developing key customer partnerships, executing strategic sales plans, and leading a high-performing team.

ESSENTIAL FUNCTIONS

Develop and execute strategies to build and grow the business in the Mass, Grocery, and Value channels, ensuring alignment with internal goals, strategy, and market conditions. Leverage established relationships with Customers’ leadership to advocate for brand and product positioning and growth opportunities. Maintain a strong understanding of the competitive landscape and market trends to identify areas for strategic advantage. Foster a collaborative company culture within the team, emphasizing urgency, teamwork, and commitment to achieving success. Provide leadership and create a culture that motivates and supports all team members, ensuring alignment with company values and objectives. Effectively lead and develop team members, identify knowledge gaps, and create development plans to support their growth. Collaborate cross-functionally with internal teams, ensuring clear communication, strategic alignment, and execution of business goals. Establish and implement strategies that have a long-term impact on results. Establish and manage relationships with all Customers’ executive-level Meet and exceed aggressive sales targets and maximize revenue while adhering to Barcel USA’s trade budget & guardrail requirements Execute sales and growth plans for innovation platforms and items. P&L responsibility for the three channels Lead, coach, and develop a 50+ customer team Ensure appropriate talent selection for their organization Strong collaboration with cross-functional leadership team Identify expanding business development opportunities Comply with Barcel USA policies and procedures