Vimeo is seeking a strategic and results-oriented Sr. Email Marketing Manager to drive revenue from our free and self-serve customer base. This is a high-impact role where you will own the Upsell and Crossell motions within email, directly impacting our quarterly business targets.

As the Sr. Email Marketing Manager, you will craft and execute innovative campaigns across email channels, leveraging customer insights and compelling messaging to optimize the customer journey and maximize lead conversions. This role offers the unique opportunity to collaborate with leaders across Marketing, Product and Sales, shaping the future of Vimeo's growth.

What you’ll do:

Lead the Charge: Develop and implement an email lead generation strategy focused on converting our existing free and self-serve customer base into customers. Data-Driven Optimization: Own and manage an experiment roadmap, rigorously testing and refining your strategies to consistently achieve and exceed goals. Cross-Functional Collaboration: Partner with Product Marketing, Demand Generation, and Sales teams to identify high-value customer segments, develop targeted messaging, and ensure seamless lead handoff and conversion. Messaging Mastery: Craft compelling messaging strategies that resonate with specific customer segments and channels, leveraging both product-led and customer-centric approaches. Full-Funnel Ownership: Manage and optimize the email nurture series, creating personalized experiences that engage prospects and drive them towards monetization actions. Thought Leadership: Stay ahead of industry trends and growth best practices, continuously innovating and experimenting to drive growth in a dynamic landscape.

Skills and knowledge you should possess:

Growth Mindset: 6+ years of proven experience in lead generation, email marketing, growth marketing, or a similar field, with a track record of delivering measurable results. Channel Proficiency: Expertise in email marketing with a deep understanding of how to leverage these channels for lead conversion. SaaS Savvy: Strong grasp of self-serve and enterprise SaaS business models, with the ability to tailor strategies to each customer segment. Data-Driven Decision Maker: Proficiency in analyzing data to inform campaign optimization and strategy adjustments. Excellent Communicator: Ability to articulate complex ideas clearly and concisely, both verbally and in writing, and to present effectively to senior leadership. Cross-Functional Collaborator: Experience working effectively across teams, building strong relationships and aligning stakeholders towards shared goals. Self-Starter: Ability to thrive in a fast-paced, ambiguous environment, taking ownership of initiatives and driving them to successful completion.

Base Salary Range:

NYC Metro, Bay Area, Seattle, & Los Angeles:    $123,000 - $169,500  All other US cities outside above metro areas:    $110,700 - $152,550 

At Vimeo, we strive to hire and nurture amazing talent across the globe. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment, and location.  Base salary is just one component of Vimeo's total rewards philosophy.

We offer a wide range of benefits, perks, variable compensation and where eligible long-term incentive programs. 

We also offer paid time off, generous 401k match, commuter benefits, Health Savings Account (HSA), Flexible Spending Account (FSA), fertility reimbursement, group term life insurances, wellbeing resources, and more.
#LI-RS1