Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 
large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do 
business.

We also provide year-round online platforms where companies showcase their businesses and products 
and buyers conduct research, generating valuable leads, and we provide data and digital content that 
supports the flow of knowledge and transactions in markets.

Job Description

Senior Marketing Manager - Maritime Events

We're seeking a dynamic Senior Marketing Manager to lead our marketing efforts for international exhibitions and conferences in the Maritime and Logistics sectors. This role offers an exciting opportunity to make a significant impact on our global marketing strategies.

 

As our new Senior Marketing Manager, you will:

Lead a talented team of 5 marketing professionalsDevelop and execute innovative marketing campaignsAnalyse campaign performance and drive data-informed decisionsCollaborate with specialists in paid media, web, and SEOOptimise marketing spend across various channels

... And you will bring:

Strong analytical skills with a data-driven approachExperience in campaign testing and optimisationCreative thinking combined with attention to detailExpertise in digital marketing strategiesAbility to thrive in dynamic, fast-paced environments

Your key responsibilities will range from the below areas:

Leadership

Manage and inspire your marketing teamProvide guidance and ensure continuous skill developmentFoster a culture of high performance and innovation

Analysis & Insights

Monitor campaign performance and recommend improvementsShare valuable insights to drive revenue and explore new opportunitiesCultivate a culture of data-driven decision making

Campaign Management

Develop strategic marketing campaigns aligned with business objectivesEnsure adherence to deadlines and budgetsOptimize resource allocation across marketing channels

Marketing Execution

Craft targeted messaging for key audience segmentsOversee multi-channel communication strategiesManage relationships with strategic partners

 

Qualifications

Qualifications:

You may not “tick all the boxes” but could still be a great Senior Event Marketing Manager for Informa Markets, so we’d still love to hear from you.  If you're passionate about marketing and ready to make a meaningful impact in the Maritime and Logistics sector, we encourage you to apply!

5+ years of experience in event marketing (UK and international)Track record in team leadershipUnderstanding of digital and direct marketing techniquesExperience in database development and audience segmentationExcellent analytical and communication skillsExperience of using marketing automation technology (preferably Eloqua)Experience of working with CMS platforms (but coding knowledge not required)Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. and experience of social media listening and sentiment analysisExperience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)Proficiency in MS Office suite

 

 

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include: 

Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotelyGreat community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks Broader impact: take up to four days per year to volunteer, with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job movesTime out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year A flexible range of personal benefits to choose from, plus company funded private medical coverA ShareMatch scheme that allows you to become an Informa shareholder with free matching sharesStrong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more ecognition for great work, with global awards and kudos programmes As an international company, the chance to collaborate with teams around the world               

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.