Stryker is seeking a skilled professional to connect marketing strategies with actionable outcomes at the local level. This role involves close collaboration with the sales force to educate, promote, and deliver effective product solutions while ensuring customer needs are at the forefront. You’ll play a key role in providing customer and sales insights to inform future product development and marketing tactics. Join us to help shape impactful solutions that meet customer needs and drive results.
What you will do:
• The Senior Field Marketing Manager will be responsible for leading the engagement of regional sales teams to execute the annual marketing plan strategy and drive a high level of customer and sales engagement. They will gain alignment to the annual marketing plan and drive key product and program strategies enabling growth with key accounts and customers. Due to their high engagement with the field and customers, they will contribute customer and product insights to their internal business partners
• Authors key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
• Translates the marketing plan to specific marketing activities to carry out the plan for assigned region(s)
• Establishes consistent, effective communication with regional sales team
• Consistently drives the commercial business message across all business initiatives through sales channels
• Utilizes all product resources and information to comprehensively support questions from regional sales teams
• Analyzes regional sales data and identifies areas for growth
• Able to educate sales about the benefits of products and turn this into a selling script based on the clinical need.
• In partnership with sales, hosts in-market customer interactions and experiences for key accounts and strategic customers
• Understands what current and potential customers need to drive value in the portfolio, and surfaces new or unexpressed customer needs
• Strong knowledge of the market and industry, knowledge of regional customers and their experience with divisions products
• Understands the costs of acquiring new customers vs. retaining current customers and allocate marketing resources appropriately
• Understands what current and potential customers need to drive value in the portfolio and communicates those needs to business partners
What you need:
Required:
Bachelor's degree required
6+ years of work experience required
Preferred:
MBA preferred
3+ years of medical device experience preferred
3+ years of marketing or sales experience preferred
Clinical experience preferred
$100,500- $215,300 salary plus bonus eligible + benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors.
Travel Percentage: 40%Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.