Description We are seeking an experienced Senior Global Brand Manager to join our team in the wine industry, based in New York. In this role, you will be primarily responsible for managing brand integrity, overseeing point of sale systems, launching new products, and managing events and activations. Responsibilities: • Maintain the brand's integrity through meticulous brand management • Innovate and launch new products, propelling the brand forward • Oversee point of sale systems to ensure smooth transactions • Organize and execute brand events and activations to enhance brand visibility • Conduct gap analysis to identify areas for improvement and implement strategies • Create and manage brand marketing campaigns to increase brand awareness • Supervise P& L management for financial accountability • Encourage an innovative environment by managing innovation programs and strategy • Lead campaign planning to ensure successful marketing efforts. Requirements • Proven experience in Gap Analysis • Demonstrable skills in Brand Marketing • Proficiency in Campaign Planning • Prior experience in POS - Point of Sale management • Solid background in Brand Management • Expertise in Innovation Management • Experience in executing Innovation Programs • Ability to develop and implement Innovation Strategy Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .