Kforce has a client in Charleston, SC that is looking for a Senior Google Analytics Digital Analyst. Overview: Senior Google Analytics Digital Analyst will work within their team and in collaboration with business stakeholders to determine reporting requirements. They will serve as the liaison between business and technology to bridge the gap for understanding the overall business goal and value with currently available and new data assets. They will work with the business to establish financial and operational success metrics, determine baselines to define post go-live implementation success, and track metrics during pilot and scaling of different programs. The Digital Analyst will support the team with planned and ad-hoc analyses of internal company datasets, as well as some external datasets and digital solutions to support decision making within the team. Responsibilities: * The successful candidate will be able to analyze data to identify trends and make recommendations that drive business improvements and support the company's overall goals * Develop and maintain tagging to monitor and measure digital analytics * Analyze data to identify trends and make actionable recommendations * Utilize digital analytics and integration best practices to improve business performance * Collaborate with stakeholders to ensure successful implementation of tagging and integration solutions * Monitor performance of digital analytics and tagging solutions * Produce reports to provide meaningful insights and data-driven recommendations * Stay up to date on industry trends and best practices for digital analytics and tagging