About Us: Are you ready to drive meaningful growth and innovation in the insurance? We are seeking a Senior Journey Marketing Specialist, Platform and Operations to drive the strategic solution development within GEICO Mar-tech. This role is ideal for someone who excels in working with data to design sophisticated marketing solutions and infrastructure.
Role Overview: As the Senior Journey Marketing Specialist, Platform and Journey Operations, you will be responsible for building audience and measurement capabilities across GEICO’s known consumer Mar-tech stack. You will work closely with the Senior Manager, Platform and Journey Operations to support marketers to execute strategy, test and iterate on multi-channel journeys.
Responsibilities:
Use proficiency in Mar-tech tools used to support the technical architecture and daily operations of GEICOs Journey and Customer Data platforms, focusing on system optimization and advanced journey configurations.
Implement and refine complex SQL queries to ensure accurate audiences, segmentation and data integrity for targeting campaigns and delivering personalization.
Collaborate with cross-functional teams including Product, Engineering, and Marketing Analytics, to architect end-to-end solutions.
Translate asks by strategists for consumer centric marketing into clear, actionable requirements for system enhancements and integrations.
Proficient at documenting technical architectures, solutions, and innovations to guide future implementations and enable other team members to utilize solutions at scale.
Conduct in-depth analyses to troubleshoot and resolve issues
Qualifications:
The ideal candidate for this role will be proactive and customer obsessed with a keen eye for detail and a passion for technology-driven marketing. You should be comfortable working in a fast-paced environment and possess a strong ability to think critically and solve complex problems.
Join us in advancing our marketing efforts with precision and innovation.
Bachelor’s Degree or relevant years of experience
3-5 years of experience in digital marketing, CRM, or campaign management with a significant focus on data analysis and technical design.
Experience working in Journey based marketing tools , Customer Data Platforms, and Data Warehouses (Snowflake preferred).
Advanced proficiency in SQL, with extensive knowledge of database management and data modeling.
Demonstrated ability to design and document comprehensive technical solutions that align with organizational objectives.
Experience in the Insurance, Financial Services, Telecom or other subscription-based businesses strongly preferred.
Ability to balance multiple projects and changing requirements, with strong troubleshooting skills.
Proficiency with MS Office Suite and other productivity tools including PowerBI, and Azure Dev Ops preferred
Excellent interpersonal, written, and oral communication skills
Strong organization and project management skills with the ability to manage multiple deadlines and priorities in a fast-paced environment
Location:
This position is a hybrid role, on-site 3 days per week and 2 days remote at one of the following office locations:
Chevy Chase, MD, New York, NY, or Chicago, IL
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Annual Salary
$102,000.00 - $168,000.00The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
Benefits:
As an Associate, you’ll enjoy our Total Rewards Program* to help secure your financial future and preserve your health and well-being, including:
Premier Medical, Dental and Vision Insurance with no waiting period**Paid Vacation, Sick and Parental Leave401(k) PlanTuition ReimbursementPaid Training and Licensures*Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.
**Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.