Your Opportunity as the Senior Lead, Brand Commercialization  

You will be responsible for developing sales strategies, communicating key brand initiatives, driving in-market execution, and leading the translation of national brand strategies, marketing plans and category/shopper insights into channel and customer specific objectives in order to achieve volume and share targets. You will partner closely with Innovation, Brand, Category and Consumer Insights, and Sales to develop compelling selling tools utilizing consumer trend information, syndicated data, insights and brand strategies to grow JMS brands and the overall category.  Further, the Brand Commercialization Team serves as a critical conduit between Brand Marketing and the Field Sales teams by translating national strategies into retail channel GTMs. This team serves as the internal voice of customers during planning, innovation development, brand strategy development and stage-gate meetings. They create a national playbook and new item sell-in materials as well as resolving channel conflicts. In addition, this role will also be charged with projects tied to portfolio activation and overseeing the commercialization of National and Customized Display Vehicles. 

Location: Orrville, OH (Close proximity to Cleveland/Akron)

Work Arrangements: Hybrid work arrangement ~30% in office presence  

In this role you will:

Translate national brand strategies, marketing plans, and insights into sales strategies by key channels

Influence the development of Long Range and Annual Operating Plans (quota, trade, situation assessments) from a Category, Customer, Channel, & Competitive lens 

Drive development of and assumptions for channel specific sales fundamental objectives to achieve priorities and sales controllable objectives: distribution, pricing, shelving, merchandising, and new items 

Lead the development of national sales presentations and tools that are rich in category and shopper insights that help Field Sales execute the initiatives in the marketplace with excellence 

Communicate key Category, Customer, Competitive insights into volume forecast 

Own the facilitation of Strategic Customer Previews and Consolidation of Customer & Sales Feedback 

Assist in the development of trade promotion strategies, trade merchandising plans, and major trade initiatives 

Understand the efficiency and effectiveness of specific trade promotions/other sales activities and make recommendations, where needed 

Help provide regular updates to Field Sales of key marketing elements and initiatives 

Provide support for product recalls, label changes, innovation launches, and SKU rationalizations 

Lead the development of compelling and inspiration materials for National Sales Meetings and Sales webcasts 

Lead team that develops Pet Display Strategy, Process, Budget, and Execution of all Displays 

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

What we are looking for:

Minimum Requirements:

Bachelor’s Degree

10+ years of experience in CPG Customer Marketing (Brand Commercialization/Customer Commercialization), Brand Marketing or within related “go-to-market” commercial responsibility

Strategic Thinker with the ability to recognize and develop sustainable solutions

Strong problem solver with ability to identify, research, and analyze problems and recommend optimal solutions

Leadership skills with ability to lead projects and initiatives while influencing cross-functional partners

Ability to influence and collaborate with others to reach consensus

Strong communication skills

Drive for Results while pursuing goals with a high sense of urgency

Ability to manage ambiguity & complexity

Continuous learning mindset

Strong analytical skills with experience pulling, analyzing and drawing insights and recommendations from consumption data (Nielsen) 

Travel required, +/- 30%

Excel, Word & PowerPoint experience

Additional skills and experience that we think would make someone successful in this role:

HQ customer marketing or cross-functional experience

Learn more about working at Smucker:

Our Total Rewards Benefits Program

Our Thriving Together Philosophy Supporting All Impacted by Our Business 

Our Continued Progress on Inclusion, Diversity and Equity 

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