Job Summary

Job Description

What is the opportunity?

Plans, develops, and directs the marketing efforts for a particular brand or product line. Typically manages 2 or more specialized departments comprised of supervisors, managers, professionals, and/or large numbers of operational support employees.

What will you do?

Seeking synergy with and leveraging marketing resources with other brand managers; working with client advice teams to identify and implement appropriate strategies.Coordinating activities of specialists in production, advice, advertising, promotion, and related areas. Managing, developing, and implementing marketing activities for an assigned brand.Directing advertising campaigns which emphasize brand quality and value.Analyzing brand performance, brand competitiveness, and product trends in the marketplace and developing strategies for assigned brand based on research and analysis; reviewing and enhancing brand image to match corporate goals and vision.

What do you need to succeed?

Must-have

Partner with field marketing, product & corporate marketing, brand/advertising/media, digital marketing, and other teams to develop content, graphic and digital designs and materials that are on-brand and meet key business partner’s needs.Collaborate with content and brand partners on ensuring alignment on content/tone standards and brand standards/style guides, optimizing to meet the needs of RBCWM-US and support RBC standards.Support the field marketing team in support of financial advisors with their local marketing efforts by balancing enterprise brand standards with advisor’s local needs, seeking consistency whenever possible.Set direction for team activities – coverage and workflow management for content strategy and development, editorial, and all aspects of the creative process in a fast-paced and dynamic environment.Goal-setting and measurement – qualitative and quantitativeQualitative: satisfaction around creative servicesQuantitative: ROI of marketing programs, productivity and workflowEnsuring team has tools needed to serve business partners and advisorsVendor managementPartnering with internal and external business partners to ensure business partner needs are being metAll aspects of people leadership (hiring, performance management, resource planning, budget management, onboarding and administration).Bachelor’s degree, with minimum of 2 years of people leadership and 7-10 years’ of related experience.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicableLeaders who support your development through coaching and managing opportunitiesAbility to make a difference and lasting impactWork in a dynamic, collaborative, progressive, and high-performing teamFlexible work/life balance optionsOpportunities to do challenging workOpportunities to take on progressively greater accountabilitiesAccess to a variety of job opportunities across business

The good-faith expected salary range for the above position is $85,000 - $150,000 depending on factors including but not limited to the candidate’s experience, skills, registration status; market conditions; and business needs. This salary range does not include other elements of total compensation, including a discretionary bonus and benefits such as a 401(k) program with company-matching contributions; health, dental, vision, life and disability insurance; and paid time-off plan. RBC’s compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that:

Drives RBC’s high performance cultureEnables collective achievement of our strategic goalsGenerates sustainable shareholder returns and above market shareholder value

Job Skills

Brand Marketing, Channels Marketing, Creativity, Customer Service, Decision Making, Industry Knowledge, Knowledge Organization, Long Term Planning, Market Research, Product Services

Additional Job Details

Address:

250 NICOLLET MALL:MINNEAPOLIS

City:

Minneapolis

Country:

United States of America

Work hours/week:

40

Employment Type:

Full time

Platform:

WEALTH MANAGEMENT

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2024-12-20

Application Deadline:

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
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We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.