**Description** **You lead the way. We’ve got your back.** With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global, and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally. At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. The **Global Advertising and Brand Management (GABM)** team is responsible for creating marketplace demand and driving commerce for American Express products and services through differentiated and innovative branding, marketing, and experiences. We have an ambitious goal: to be the most admired brand in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. The **Global Brand Strategy & Insights** team sits within GABM. We are responsible for accelerating brand consideration globally by delivering robust insights, transformative brand strategies, and key capabilities for marketers across the organization. We are seeking a **Sr Manager of Brand Planning to** partner across the enterprise to build out the annual brand planning cycle, cultivating cohesion across all B2B and B2C marketing initiatives, ensuring the annual strategy is connected across marketing through the line. **Key Responsibilities:** + Serve as a primary GABM relationship contact for Business Unit partners and lead Brand Planning efforts for B2B, B2C and enterprise initiatives to ensure end-to-end continuity in marketing efforts through the line. + Partner on the creation of the annual strategic brief that connects strategic brand priorities across cross-team marketing activations, assets and experiential moments + Lead key governance forums to ensure alignment, collaboration and fuel connectivity across GABM, Business Unit partners, and agencies, optimizing operating model approaches as needed to drive efficiency + Partner closely with GABM cross-functional team (Content, Social, Media, Digital Brand Products and Insights) to deliver best-in-class, customer-centric work + Optimize and spearhead integrated campaign planning across media, content and experiential (e.g., US OPEN, Platinum) + Drive innovative thinking across teams, keeping a pulse on external marketplace trends to develop cutting-edge, winning strategies. + Lead projects and teams with an agile mindset and solution-oriented attitude + Lead one direct report **Qualifications:** + Brand marketing and performance marketing experience + Strategic thought leader who can drive clarity in ambiguous situations and make connections on key strategic priorities across lines of business. + Proven ability to develop and manage complex projects, timelines and deliverables across several high priority enterprise-wide initiatives. + Strong business acumen to identify working dynamics across cross-functional teams. + Ability to define and leverage insights to influence and develop strategy to drive business outcomes. + Strong communicator who can effectively influence and prioritize as business needs evolve with a high degree of comfort communicating senior leaders. + Ability to build strong relationships and influence across senior level and work effectively in a collaborative, multi-cultural, team environment. + People leadership experience preferred **Qualifications** Salary Range: $80,000.00 to $155,000.00 annually bonus benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors. Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position. We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include: + Competitive base salaries + Bonus incentives + 6% Company Match on retirement savings plan + Free financial coaching and financial well-being support + Comprehensive medical, dental, vision, life insurance, and disability benefits + Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need + 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy + Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) + Free and confidential counseling support through our Healthy Minds program + Career development and training opportunities + Access to Amex Marketing U, a unique learning and development program built for marketers, by marketers. Amex Marketing U inspires marketers to develop their career through innovative learning experiences and opportunities that foster collaboration and knowledge sharing across the enterprise. For a full list of Team Amex benefits, visit our Colleague Benefits Site . American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement. If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters. **Job:** Marketing **Primary Location:** US-New York-New York **Schedule** Full-time **Req ID:** 25002773