At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.
About the team and the role:eBay is seeking a seasoned communications expert to lead brand public relations efforts. This role focuses on crafting and driving overarching brand storytelling, with an emphasis on key verticals such as fashion, collectibles, and motors. The ideal candidate will be adept at weaving compelling narratives that enhance eBay's brand presence and resonate with diverse audiences.
What you will accomplish:Define and Drive Consumer Narrative: Shape eBay’s consumer narrative and value proposition, with a focus on key verticals. Demonstrate an understanding of the nuances within each category while maintaining the bigger picture view of the business.
Develop Integrated Strategies: Create and implement integrated strategies and campaigns that go beyond traditional PR, effectively increasing marketplace consideration through earned media.
Collaborate with Marketing and Business Units: Partner seamlessly with eBay’s marketing and business units, providing strategic counsel and fostering strong partnerships.
Work with PR and Vertical Teams: Collaborate closely with eBay’s consumer PR team, vertical leads, and corporate and employee teams to ensure alignment and synergy.
Manage Global Agency Partners: Lead all aspects of global agency partners to implement milestone campaigns successfully.
Build Press Relationships: Foster and maintain relationships with key press across lifestyle, fashion, and other relevant categories.
What you will bring:Demonstrated Experience: Ten to twelve years of consumer public relations/communications experience, preferably with both global corporation and agency backgrounds.
Cross-Functional Collaboration: Ability to work cross-functionally and across multiple time zones, maintaining positive relationships with key business partners in a dynamic team environment.
Strategic Insight: Ability to connect business initiatives to create newsworthy content and identify industry trends where eBay can lead as an innovator.
Proven Success in Communications: A track record of creating and driving successful communications strategies and campaigns that align with business goals.
Media Relations Expertise: Demonstrated ability to pitch and place proactive media stories and manage press inquiries to enhance eBay’s brand narrative.
Influential Collaboration: Success in collaborating with and influencing diverse business partners, including senior-level and C-suite executives, in a highly matrixed organization.
Strong Media Relationships: Excellent relationships with consumer media.
This role offers an exciting opportunity to shape eBay's brand narrative and drive impactful communication strategies. Join us in enhancing eBay's reputation as a leader in the marketplace!
The pay range for this position at commencement of employment in California, Washington, or New York is expected in the range below.
$148,400 - $222,750Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
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eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.
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