Job Summary

The Senior Manager of Digital Experience will be responsible for overseeing a team responsible for management of the online product catalog and optimizing product content and discovery across the digital shopping experience. Responsible for managing a team of both managers, associate managers and analysts and perform a wide variety of complex, strategic analytics for Digital Experience Optimization. Defines and leads the testing strategy against customer journeys throughout the merchandising category, using customer data and web analytics. This role leads the website product discovery optimization strategy including data analysis, reporting results, and process management from ideation to execution. This role will partner to define the strategy and business requirements for enhancing the customer shopping journey across all digital channels. The senior manager will use data and analytics to better understand customer shopping behavior and make strategic recommendations for the team to implement to drive increased conversion and improved shopping experience. This role will also conduct competitive benchmarking to prioritize actions necessary to improve the customer research/shopping experience. This role will collaborate with cross functional partners to help inform product roadmap and key capabilities needed to drive future growth for the digital retail business. #LI-NL1

Job ResponsibilitiesPartners with product to create strategic roadmap to support product discovery and enriched content across Walgreens digital properties, aligned to business and customer needs. Works with technical and business teams to define requirements and execute.Creates personalized journeys in product discovery category experiences tailored to key customer segments.Develops and oversees the category experience strategy and optimize customer category experience for merchandising, taxonomy, facets, purchase path (search and navigation), datacontent, SEO and post transaction results.Oversees A/B split testing and multivariate testing to improve customer category product discovery experience and increase conversion rates and average order value.Drives site innovation though the investigation of new features and functions. Utilize customer feedback and analytics to build business cases to support initiatives and programs.Monitor the competitive landscape to help inform decisions and stay on top of new trends; identify options to differentiate our brand in the competitive coworking vertical and identifying bestpractices.Oversees a team of site authors to deploy site content in compliance with established timelines; daily, weekly and monthly.Partners with product and merchandising counterparts to identify new technology solutions to improve category merchandising tactics and partners with internal and external vendors toimplement.Collaborates closely with SEO teams. Reviews and analyzes SEO results and trends and implement strategies on-site to maximize conversion and new product discovery.Oversees and creates plans to utilize of A/B and multivariate testing to improve customer category product discovery experience and increase conversion rates and AOV, as well as analytics to troubleshoot and identify existing issues within the funnel to remove friction and aid decision-making.Reviews competitors to inform decisions and stay on top of new trends.Manages a high-performing team. Leads with integrity, respect, and trust. Creates an environment for open communication, training and development opportunities. Builds and maintains employee morale and motivation.
About Walgreens and WBA

Walgreens (www.walgreens.com) is included in the U.S. Retail Pharmacy and U.S. Healthcare segments of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader with a 170-year heritage of caring for communities. WBA’s purpose is to create more joyful lives through better health. Operating nearly 9,000 retail locations across America, Puerto Rico and the U.S. Virgin Islands, Walgreens is proud to be a neighborhood health destination serving nearly 10 million customers each day. Walgreens pharmacists play a critical role in the U.S. healthcare system by providing a wide range of pharmacy and healthcare services, including those that drive equitable access to care for the nation’s medically underserved populations. To best meet the needs of customers and patients, Walgreens offers a true omnichannel experience, with fully integrated physical and digital platforms supported by the latest technology to deliver high-quality products and services in communities nationwide.”
The actual salary an employee can expect to receive, plus bonus pursuant to the terms of any bonus plan if applicable, will depend on experience, seniority, geographic location, and other factors permitted by law. To review benefits, please visit jobs.walgreens.com/benefits.
An Equal Opportunity Employer, including disability/veterans