Job Summary

The Senior Manager of Digital Insights leads the team responsible for providing actionable customer & market insights related to the digital retail business. They serve as a trusted advisor to the digital strategy, merchandising, and product teams to aid in a deeper understanding of how customers are engaging with Walgreens digitally and what is occurring in the digital market landscape. Projects focus on customer behavior insights, digital market share analysis, customer segmentation, competitor trends, mobile app and website engagement, category insights, and other ad hoc analyses to support business goals.

Job ResponsibilitiesLead, develop and coach a team of market researchers.Guide the design and development of primary research leveraging a wide range of methods and appropriate sampling techniques.Ensure studies are completed with excellence, with high quality deliverables and actionable insights.Build team’s skills by identifying training needs and active coaching.As a member of key business teams, share and embed understanding of the consumer. Identify strategic initiatives where research is needed and ensure it is done in time to impact decisions. Make strong recommendations and guide interpretation of results throughout the planning and execution phases.Be a thought leader, leading strategic research to guide the direction of the company, ensuring alignment with customer needs and bringing modern and progressive approaches and techniques that bring the voice of the consumer to life.Partner with Insights to integrate sales data and consumer data into one cohesive view.Develop and strengthen existing vendor partnerships, and continually explore new partnerships and methods to stay on cutting edge of research. Identify and partner with best in class research suppliers to design leading edge research and ensure flawless execution and delivery of results.Work with Market Research Director to prioritize and manage research budget.Oversee design of questionnaires, discussion guides, fielding and analysis of results.Create actionable insights based on sound analysis and synthesis of several data sources, transforming data into insights.Influence outcomes through compelling deliverables that focus on key insights and recommended actions and outcomes. About Walgreens and WBA

Walgreens (www.walgreens.com) is included in the U.S. Retail Pharmacy and U.S. Healthcare segments of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader with a 170-year heritage of caring for communities. WBA’s purpose is to create more joyful lives through better health. Operating nearly 9,000 retail locations across America, Puerto Rico and the U.S. Virgin Islands, Walgreens is proud to be a neighborhood health destination serving nearly 10 million customers each day. Walgreens pharmacists play a critical role in the U.S. healthcare system by providing a wide range of pharmacy and healthcare services, including those that drive equitable access to care for the nation’s medically underserved populations. To best meet the needs of customers and patients, Walgreens offers a true omnichannel experience, with fully integrated physical and digital platforms supported by the latest technology to deliver high-quality products and services in communities nationwide."
The actual salary an employee can expect to receive, plus bonus pursuant to the terms of any bonus plan if applicable, will depend on experience, seniority, geographic location, and other factors permitted by law. To review benefits, please visit jobs.walgreens.com/benefits.
"An Equal Opportunity Employer, including disability/veterans".