McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
Job DescriptionThe Senior Manager, Everyday Affordability Platform is responsible for partnering with US Marketing in defining and executing the Everyday Affordability Platform in alignment of its broader role/goal within the US Revenue Growth Management Strategy (RGM). In addition, the Sr Manager, Everyday Affordability Platform assesses its performance on an ongoing basis, defining any adjustments needed to stay aligned to the broader role/goal. This role partners closely with US Marketing to sell-in the strategy and report on the business case and performance to US SLT and key Owner/Operator leadership groups. Additionally, this role will define how the Everyday Affordability Platform and its Menu items should be priced and discounted across other value levers in partnership with the other US RGM teams.
Primary Responsibilities
In alignment with broader RGM strategy, defines role/goal of the Everyday Affordability Platform and defines the US Strategy for the EDAP menu/constructIdentifies the need for consumer research including conjoint research to define the ideal EDAP platform/menu/construct and partners with Global RGM, SIP, and US Marketing to execute and evaluate the researchOwns McValue Menu pricing guardrails and recommendations in alignment with parameters set by the global RGM team focusing (including how menu items should be incorporated in Digital discounting and loyalty)Assesses EDAP pricing parameters and key “sustainability” KPI’s to communicate (up front) the exit plan/strategy (e.g. when price points would/should change)Partners with Marketing to sell-in recommendation to US SLT, key O/O leadership / the systemBusiness case development and ongoing assessment of performance of the EDAPCompetitive assessment of EDAP strategy across competitors & performanceSupports / evaluates the need to evolve or add (including temporary visitors) to EDAPRegularly assesses KPI’s and adherence to platform guardrails/principles nationally and by BUSupports OPNAD Value Committee & MEC and NPSAGBenefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $129,800-$165,490 / per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.
McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis.
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