Location(s):

China

City/Cities:

Shanghai

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

March 31, 2025

Shift:

Job Description Summary:

As a true Frontline Marketing Manager equipped by breadth and depth of experience/knowledge, you need to live the growth behaviors and act with an open & growth mindset to inspire bottlers and Marketing team with high level of trust.  
 

What You’ll Do for Us 
To contribute CCTM marketing strategy development and support Frontline Marketing Director, including: 

- Bottler’s alignment on Marketing strategies & integration of plans (partnered with Franchise and C&CL),

- To identify & prioritize the big bets in market Frontline marketing strategy and insights to support segmented marketing approach in terms of geographic & channel perspective.  
- Localization and real-time amplification of campaigns （through IMX）. 
- Brand activation: experiential, POS (supported by IMX). 
- Support the system in customer marketing. 
- Regional DME allocation and spending, including ATL & BTL. 
- Agency management.  
- Shamelessly apply best practice from other markets, including CBL, SCCL, and other OU team. 

Qualifications & Requirements 

Degree qualified.  Proven track record of leading complex projects with multiple stakeholders Relevant experience in consumer marketing or operation.  Fluent verbal and written English and MandarinLocated in Shanghai – 20%-25% travel 

Skills:

Annual Business Planning, Business Alignment, Business Plan Implementation, Capacity Development, Channel Optimization, Channel Relationship Management, Channels Strategy, Contract Management, Distribution Management, Financial Performance Management, Forecasting Process (Inactive), Negotiation, Stakeholder Relationship Management, Strategic Leadership

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.