**Before you apply to a job, select your language preference from the options available at the top right of this page.** Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow—people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level. **Job Description:** **Job Summary** Discover your next opportunity and grow in new ways with our dynamic culture that supports personal and professional development every day. Join a team that values collaboration, innovation, and passion for building the future. At UPS, we seek individuals with the drive and skills to create meaningful impact—whether leading yourself, a team, or larger initiatives. Future You starts here. **Job Description** This key position within the Growth Marketing team is responsible for supporting the digital go-to-market (GTM) strategy and customer segmentation. The role focuses on audience targeting, messaging, and distribution planning, while collaborating with cross-functional teams to execute and optimize digital campaigns. This role requires a performance-driven marketer who thrives in a fast-paced, agile environment. We’re seeking someone ready to power growth and take our campaigns to the next level. If you excel in innovative thinking, collaboration, and impactful marketing execution, this is the role for you! **Key Responsibilities** + **GTM Campaign Strategy:** Develop digital campaign strategies across email, account-based marketing, paid search, advertising and other channels. Collaborate with execution-focused teams for campaign delivery, measurement, and refinement. + **Messaging Development:** Create annual cross-audience messaging plans to position UPS as an industry leader and trusted partner for small- and medium-sized businesses (SMBs), promoting innovative solutions and increasing customer engagement. + **Audience Segmentation:** Plan and execute campaigns aligned with GTM archetypes (sales- and non-sales-aligned), leveraging UPS data for effective segmentation and messaging throughout the year. + **Campaign Innovation:** Identify, conceive, and test new campaign ideas to drive revenue growth, retention, and reduced customer churn across digital channels. + **Program Evolution:** Utilize innovative thinking to improve digital marketing programs that encourage cross-sell and upsell opportunities while enhancing brand consideration. + **Measurement Collaboration:** Partner with distribution teams to implement advanced campaign performance metrics and reporting tools. + **Digital Campaign Execution:** Ensure timely delivery of campaign tasks through detailed project planning and collaboration with internal and external stakeholders. + **Budget Management:** Develop and manage project budgets, monitor spending, and provide accurate financial reports to leadership. + **Team Development:** Support direct reports (if applicable) through coaching, performance evaluations, and identifying growth opportunities. + **Strategic Influence:** Impact business processes, campaign priorities, and success metrics while managing multiple projects of moderate to high complexity. + **Collaboration:** Work closely with Growth Marketing leadership, channel owners, agency partners, and cross-functional business stakeholders. **Ideal Candidate Profile** + **Integrated Marketing Expertise:** Understands end-to-end digital marketing and develops cohesive messaging across channels to drive results. + **Strategic and Executional Balance:** Combines strategic thinking with hands-on campaign execution across multiple channels. + **Data-Driven Decision Making:** Leverages data to deliver targeted, impactful marketing messages. + **Communication Skills:** Communicates effectively and persuasively with internal and external stakeholders, presenting complex ideas in a clear and engaging manner. **Additional Skills and Knowledge** + Expertise in UPS business strategies and customer needs. + Experience in crafting strategic, multi-channel content marketing programs. + Familiarity with analytics platforms, SEO, and AI tools for scaling content creation. + Strong writing, editing, and creative skills related to marketing content development. + Experience managing agency relationships, engaging with leadership at various levels and strong interpersonal skills. + A comprehensive understanding of content lifecycles and effective campaign structures. + Proven ability to conceptualize creative solutions and engage diverse audiences. **Required Qualifications** + Strong knowledge of digital marketing strategies and platforms. + Bachelor's degree or international equivalent. **Preferred** **Qualifications** + Master’s degree. + Experience with campaign data, customer segmentation, and advanced marketing strategies. **The position is based in Atlanta, Georgia and will require commuting to office. Employer will not sponsor a visa for this position. Must be currently in the same geographic location as the job or willing to relocate yourself.** **Internal Job Grade- 30F** **Last day to apply internal candidates- 1/18/2025 @ 11:59pmEST** **Employee Type:** Permanent UPS is committed to providing a workplace free of discrimination, harassment, and retaliation. **Other Criteria:** UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law. **Basic Qualifications:** Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer. **Company:** UNITED PARCEL SERVICE **Category:** Marketing **Requisition Number:** R25004756 **Location:** Atlanta,Georgia