Job Summary

The Senior Industry Manager provides leadership in strategic and tactical marketing (market penetration, segmentation, and effective EVE tools and launch package) and platform/product definition for Avient’s products and positioning. Supervise a small team of professionals with frequent global interactions and has significant role in strategic planning process. This individual is a thought leader who performs independently and has demonstrated the ability to effectively interact and influence all levels of organizations (Avient and Customer), including the VP/GM level.

 

Essential Functions

The Purpose of the Marketing Function is to Deliver:

Profitable growth. Gross margin targets as a percentage of sales. Gross margin percentage expansion. Vitality index growth. Vitality GM targets. New product launches. Engagement of customers and the business leveraging key tools such as situational analysis, sales & marketing plans, the POL process, EVE tools, the pricing quote tool, marcom resources, effective product launch kits, etc. This role is a senior role in terms of thought leadership in driving innovation and growth by leveraging sales, technology and marketing globally. Monitors business results. Initiates and updates Strategic Plan in conjunction with management in each region. Track and measure key market trends, competitive position, and delivery on specialization strategy. Identify new ideas and opportunities for growth. Generates and monitors effectiveness of sales campaigns, advertising programs and technical literature. Ensures industry sales records are analyzed and performance is evaluated against sales targets. Monitors gross margins and profitability against control standards. Reviews industry prices, discontinues unprofitable products, and supports price increases. Establishes and implements the industry’s overall marketing goals. Monitors business results. Initiates and updates Strategic Plan in conjunction with management for their industry in each region. Directs or oversees the development and introduction of new products with sales, research, manufacturing, and distribution. Supervises or monitors the development of new product pricing, technical literature, advertising campaigns, definitions, specification, and performance standards. Develops, reviews and coordinates product promotion, technical presentations, and advertising through marketing staff and Marketing Communications. Directs or oversees new market development for current or prospective programs of for the penetration of existing markets. Directs or oversees market research and analyses to track future marketplace trends, customer needs, competitor data, and product performance and acceptability. Monitors results and formulates short and long-term
marketing strategies. Presents strategies to upper management for approval. Experience interacting with senior executives, possess executive presence and ability to communicate recommendations with confidence. Ensures customer and Avient sales personnel receive continuous technical support in the form of up-to-date product application technology, training, and problem solving. Develops contacts with major customers and suppliers. Conducts executive marketing/sales calls to maintain customer contact, promotes sales efforts, evaluates market trends, and develops business at target accounts. Selects, trains, develops, and motivates an effective supporting staff. Provides direction and training in Business Unit/Company/Corporate wide marketing training programs. Works closely with Environmental Health & Safety to ensure products meet local, state, and federal/country regulations. Coordinates and attends various trade/organization functions to develop business contacts and gather market information. Supports and is committed to Avient’s LSS improvement process. Plans strategies to ensure error-free work and conveys this attitude in the daily performance of various duties. Coordination, support, and participation in the POL process and the situational analysis system. Develop and implement the strategic marketing direction for their industry. Creates value proposition for the assigned industry, focusing on the customer and ensuring product quality and consistency. Creates brand identity and recognition for the assigned industry. Responsible for communicating marketing activities to regional sales team, customer service, global partners and manufacturing to ensure smooth transition of strategy to action. Holds strategic conversations with R&D and partners to set direction for Avient in the assigned industry. Takes customer and market trends, feedback, and opportunities to create technology focus. Owns key linkage between customer, business and technology. Leads the development and planning of the industry approach, modeling, and marketing communication(s). Drives measurement and tracking activities including market size, market share, and ROI. Provides leadership to and manages the business unit marketing team. Includes performance evaluations, management of personnel related issues, implementation of performance plans, and coordination of personnel changes, succession planning, and mentoring & coaching. Team members may be located in a remote location.

Education and Experience

Bachelors-Marketing or Equivalent Experience Masters-Business Administration or Equivalent Experience Marketing - Marketing Strategy Cross Functional - Strategic Planning Cross Functional - Budget Management Cross Functional - Leadership Experience Cross Functional - Global Experience Marketing - Market Trend Analysis Cross Functional - Change Management Cross Functional - Executive Presentation Cross Functional - Voice of the Customer Cross Functional - Managing Direct Reports Marketing - Customer Identification Marketing - New Product Marketing Marketing - Sales Campaign Marketing - Marketing

 

Environmental, Health, Safety, & Security (EHS&S) Requirements

Avient integrates EHS&S into all aspects of our operations. Each position at Avient is responsible for complying with all applicable EHS&S requirements. Additionally, employees and management are responsible for reporting all EHS&S incidents immediately to ensure we keep EHS&S a priority within the organization.   Security includes physical security and cyber security. 

Who We Are

Avient Corporation provides specialized and sustainable material solutions that transform customer challenges into opportunities, bringing new products to life for a better world. Examples include:

Dyneema®, the world’s strongest fiber™, enables unmatched levels of performance and protection for end-use applications, including ballistic personal protection, marine and sustainable infrastructure and outdoor sports   Unique technologies that improve the recyclability of products and enable recycled content to be incorporated, thus advancing a more circular economy    Light-weighting solutions that replace heavier traditional materials like metal, glass and wood, which can improve fuel efficiency in all modes of transportation and reduce carbon footprint   Sustainable infrastructure solutions that increase energy efficiency, renewable energy, natural resource conservation and fiber optic / 5G network accessibility

Avient employs approximately 10,000 associates and is certified ACC Responsible Care®, a founding member of the Alliance to End Plastic Waste and certified Great Place to Work®.  For more information, visit www.avient.com.

Why Avient

Avient Corporation is a world-class sustainable organization built on innovation, collaboration, and employee development. We are committed to providing a supportive and dynamic work environment where our diverse associates can grow and succeed, as well positively impacting our planet and the communities we serve. Our Great Place to Work culture, values, and benefits make Avient an employer of choice for top talent.

At Avient, we believe diversity of ideas and backgrounds gives us the creativity to be successful in a rapidly changing world.  In support of this, we stress equality of opportunity for all qualified individuals in accordance with applicable laws. Decisions on hiring, promotion, development, compensation or advancement are based solely on a person’s qualifications, abilities, experience and performance.

Avient Corporation is a drug free workplace.  Avient is an equal opportunity employer. We maintain a policy of non-discrimination in providing equal employment to all qualified employees and candidates regardless of race, sex, sexual orientation, gender identity, age, color, religion, national origin, disability, genetic information, protected veteran’s status, or other legally protected classification in accordance with applicable federal, state and local law. 

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